ATC2023
General Session: Work Is a Product, Your People are Its Customers, & That Changes Everything
Is your company delivering the kind of compelling work that you can honestly pitch to candidates?
Google’s Dart Lindsley walks through why and how any organisation can use tools from product design to keep up with changing workforce expectations. Build a work experience that employees love, and candidates will line up for.
This talk is for leaders who want to think big, tear down some old assumptions, and build something new.
Breakout Session: Balancing Company and Candidate Needs in ‘Work as a Product’
‘Work as a Product’ refers viewing a job opportunity as a product or service that the candidate can evaluate and choose based on their specific needs, preferences, and career aspirations.
We select candidates differently – we seek product match, not just for skills but also, for whether or not a job can has the features the candidate wants. Are they willing to co-create their work experience? Are they ready to help build the experience of their colleagues?
As recruiters we need to truly understand the product we are selling – what will the experience be in this specific role in this specific part of the organization? Are the manager and the team a fit for the candidate? Will the day to day work itself be rewarding? And much more.
Dart’s session will ask challenging questions such as, are you willing to turn away a candidate that meets the needs of the company if you don’t think the company can meet the needs of the candidate?
About Dart
Dart Lindsley is a Strategic Advisor, People Experience at Google (USA). In his spare time he hosts the top 50 management podcast Work for Humans.
Before joining Google, Dart led the Human Resources Transformation Planning and Analysis organization for Cisco Systems where founded the business architecture and experience design teams. By focusing these two very different disciplines on questions of talent, Dart and his team came to an important insight: employees are not just inputs to production as they are usually framed, they are customers; work is therefore a product companies sell to them. For this talk Dart will also draw in his decade of recruiting experience.
Ever since, Dart has been using tools from marketing and product design to delve into what people really want from work (spoiler alert – it’s not what you think), and ways in which companies can build and deliver an extraordinary work-experience product.
