If you, like most recruitment leaders and marketers, struggle to get your team to engage with the content posted to the LinkedIn Company Page, there is now a tool to help!
The new LinkedIn Employee Notifications feature allows you to easily let your recruiters know when you’ve posted an update on the Page.
It is easy for employees to miss your company’s posts amongst the constant stream of content on their feed, which means they often won’t engage with them. The Employee Notifications feature helps businesses expand their organic reach on LinkedIn by giving your recruitment team the opportunity to amplify the content and act as brand advocates by sharing it with their connections.
When an employee receives a notification and clicks on the post preview, they are redirected to the update where they can comment, react or re-share, enabling your recruitment marketing to go further.
This article first appeared on Prominence blog on 26 Jun 2020.