Category: Talent Attraction

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The seismic shift to remote and hybrid work has reshaped the workplace. Flexibility has become not just an expectation but a competitive advantage for many employers. Yet in 2025, despite its proven benefits, a growing number of organisations are walking back this progress, mandating time in the office and reducing employee choice.
Employer brand isn’t just what you say - it’s how candidates feel reading it. This TWIT shares a proven framework and prompt to create LinkedIn content that aligns with talent goals, builds credibility, and earns trust. Perfect for recruiters building their EVP voice with clarity and impact.
Just as consumer marketing has evolved into hyper-targeted campaigns, your employer branding and recruitment marketing needs to become more targeted and personalised. It's time to look towards consumer marketing trends and tactics to deliver targeted EB campaigns that will connect with your ideal candidates.
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