Experience over efficiency: Finding a balance in an increasingly digital world
We all strive to deliver the best possible experience and service to each of our customer groups. AI is developing as a method in increasing the efficiency of providing that experience, but in doing so it also requires data to inform machine learning.
How do we demonstrate the value of AI, so that people are comfortable to share richer data? What are the potential benefits to each stakeholder, and at what point does automation negatively impact the customer experience? Jacky and Matthew will be exploring these topics in this session.
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