This Week in Talent (17 Oct)

This week we have a fool proof, data driven way to measure the effectiveness of our employment brand, LinkedIn’s new tools that could help us boost our employer branding, what is TikTok and what can it do for us, and more!

An all-female Delta team flew 120 girls to NASA to get them excited about aviation careers

We say kudos to Delta for doing this. You have to see it to believe it and we thought that was a damn fine way to encourage more gender diversity in STEM.

LinkedIn updates pages to boost employee engagement, brand awareness

Our colleagues are the best brand advocates for our organisation because, let’s face it, we can’t be bothered with employer branding videos featuring paid models, right? But this could also easily go sideways – something we all need to be aware of, have a read.

The absolute fool proof, data driven way to measure the effectiveness of your employment brand

As a start, we need to accept that the source-of-hire typically falls into three major buckets of influence and candidates from these sources form 100 percent of our Talent pool. Yes, this might be a simplification but if you can get over that, this is a good start.

Reflections and learnings from HR Tech, Las Vegas, Oct 2019

Friend of ATC, Gareth Flynn, recaps some of the key learning from the HR Tech Conference. Excellent read.

What does TikTok mean for the workplace?

We have been hearing a lot about TikTok recently and came across this interesting article. Could this be our next employer branding or recruitment marketing tool? Have a read and ponder.

Do you have any exciting news to share? Reach out and let us know!

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