Guess who’s back, back again…. Pav is back, tell a friend! I know all my fellow 90s kids out there are now singing the next few lines or humming this by now (so am I my friends, so AM I)! There’s been a lot of chat recently among my friends and family about generational gaps…
Good morning, friends! My how the time has flown. We’ve reached my final muse-letter in May, and it’s been an absolute pleasure sharing a few of my thoughts with you all each week. I thought I’d focus my last instalment on AI and Open GPT, both dominating the news and the world of Talent. Did…
Good morning, friends! For those in Melbourne, winter has well and truly arrived! It was the perfect weekend weather for a night on the couch providing (highly uneducated) commentary on the Coronation Ceremony; the history and rituals were quite extraordinary. The recruitment industry even got a plug. I wanted to focus this week’s edition on…
This is my final week as guest editor on TWIT (I’m not crying you are) so we can all look forward to a much better edition next week and I can get back to posting polls on LinkedIn about vaping on zooms. While I usually try to bring a bit of light-heartedness to the content…
The Most Valuable Network The most valuable network I could imagine would help me attract well-qualified potential candidates. It would ultimately lead me to people I could place with less energy and time. Anything else would be less useful and less valuable. Valuable, robust networks need to meet at least four criteria: (1) they need…
The future is both human and digital so recruiters who can successfully combine these two elements will stay relevant. This means that your Personal Brand is now as important as your Employer Brand and your Business Strategy. In this one-hour video, Ruby Lee, Founder & Side Hustle Coach, RubyLee.Co looks at how you can: Clarify…
Candidate experience is a key focus for the TA sector. Whether it’s trying to provide candidates with feedback in a speedy manner, ensuring candidates are well informed of the hiring steps they will need to go through, or just making sure that candidates are engaged in the overall recruitment process, candidate experiences is a topic…
Before COVID-19, there were already significant changes in how talent professionals did their jobs. The arrival of the global pandemic saw talent professionals rise to fresh challenges. Suddenly, transitions to remote work and virtual recruiting, which previously might have taken years, happened overnight. talent professionals’ understanding of people and skills were in demand as they…
If you, like most recruitment leaders and marketers, struggle to get your team to engage with the content posted to the LinkedIn Company Page, there is now a tool to help! The new LinkedIn Employee Notifications feature allows you to easily let your recruiters know when you’ve posted an update on the Page. Why is…
LinkedIn is the modus operandi for seeking Talent for many Talent Acquisition professionals and this is hardly surprising, given more than nine million Australians are currently on this platform. However, finding the right Talent on LinkedIn represents a different challenge. How can we make full use of the LinkedIn without putting money into advertising? In…
LinkedIn is the modus operandi for seeking Talent for many Talent Acquisition professionals and this is hardly surprising, given more than nine million Australians are currently on this platform.
However, finding the right Talent on LinkedIn represents a different challenge. How can we make full use of the LinkedIn without putting money into advertising? In this article, I will share some of the effective strategies that I have been using.
Instead of spraying and praying, look for candidates who have marked themselves as open to new roles or actively looking for jobs. These are “warm leads” who are keen to explore opportunities and they will be much easier to reach.
Candidates search for jobs all the time, so why not make it easy for them to find ours. Use relevant industry keywords in your headline, job title and summary to boost your LinkedIn SEO. Doing this diligently can allow you to influence your own search rankings.
Purposefully target experienced individuals and ask them for a recommendation or referral. Whilst they may not be looking, they may know someone who is, or they might end up interested themselves – which could end up the ideal outcome. 😉
We have successfully done this for many roles where we have key stakeholders or the current team talk about the role, our purpose and why they love working in our business.
They are usually 1 – 2 mins long and reflect our culture (purpose-driven, agile, brave, and fun), and they have resulted in several people reaching out for a conversation who were not actively looking.
We create our videos in-house, filmed on a smartphone and edited in iMovie, VideoMyJob or if we are lucky, by our in-house creative team. We post these on LinkedIn as well as use them on our SEEK advertisements.
Bonus: You will get some ripper blooper reels to share internally for a good giggle.
Ask your network for a referral and reward them for it (lunch on you, hand-delivered cupcakes, gold class tickets).
Post publicly or reach out privately, most people you know will have someone in mind who they would recommend.
Bring your employees on the journey. Ask teams to get together for a group photo, ask them to share the post with their personal views about the role and their experience working with the business.
It is a great way for potential hires to get insight into a company via its people and it helps reach a wider audience.
I have found that when I respond in a positive and timely manner to comments and messages, candidates were more likely to remember me and be willing to give me more of their time.
This allows me to create a stronger feeling of loyalty and build my personal brand, which in turn gives me greater credibility when I reach out to people on LinkedIn.
Do you have any other strategies that work for you? I would love to hear more about them. Leave a comment below or drop me a message on LinkedIn!
Cover image: Shutterstock
