Tag: recruitment marketing

As we wrap up 2024, it’s time to take a look back at the highlights that kept you reading, sharing, and talking throughout the year. From insightful articles that sparked new ideas to standout ATC events that had everyone buzzing, we’ve rounded up the best of the best for your enjoyment.
Struggling with "black hole" job applications? Discover insights from Paul Martin, Director & Co-Founder of Therefore Talent where CX experts explored how Customer Experience (CX) principles can transform recruitment and reduce candidate frustration. Paul highlights the power of closing job ads after 7 days, a data-driven approach that boosts hiring efficiency and candidate satisfaction. Learn how a CX-focused 7-day ad strategy, inspired by industry data, improves applicant experiences, streamlines processes, and helps talent teams maintain a positive brand image.
HUGE thanks to everyone who joined us for ATC2024 and helped us make our very first Melbourne ATC a smash hit. A big thank you to all of the speakers, moderators, partners, sponsors, exhibitors, volunteers, and attendees who made ATC2024. We’re putting it lightly when we say we really can’t do it without you.
Just as consumer marketing has evolved into hyper-targeted campaigns, your employer branding and recruitment marketing needs to become more targeted and personalised. It's time to look towards consumer marketing trends and tactics to deliver targeted EB campaigns that will connect with your ideal candidates.