Category: Employer Branding
- Jenna Molan
We love a good resource.
And Peak Corporate Solutions have generously shared their 2025 Market Messages Research Paper with us for you to enjoy. Is your EVP the attraction, recruitment and retention tool you need it to be? Well, read on for some brilliant statistics to booster your planning.
- Tash Gawne
This Week in Talent: Tash Gawne wants you to discover the transformative benefits of competency-based development plans. Learn how Globird’s EVP rebrand empowers employees with clear career paths, actionable goals, and tailored feedback to drive growth and organisational success. Plus, explore tips on aligning employee development with business goals for a thriving workplace in 2025.
- Tash Gawne
This Week in Talent: Explore insights on refining your Employee Value Proposition (EVP), building your personal brand, and lessons from Taylor Swift's Eras Tour with Tash. Learn strategies to align your EVP with innovation, connect with your audience, and uncover your unique strengths for personal and professional growth.
- Tash Gawne
This Week in Talent: We welcome Tash Gawne, CPO at Globird Energy as editor to TWIT. Dive into reflections on People and Culture, Globird's first hackathon, leadership tips, and planning for 2025. Read on!
- Jenna Molan
Here’s a standout resource for HR professionals and leaders: the Great Place to Work 2024 Insights Report.
Packed with actionable strategies, this report is your guide to building exceptional workplace cultures. Drawing on insights from over 144,000 employees across Australia, it’s a must-read for anyone committed to workplace excellence.
- Adam Avci
This Week in Talent: with the end of the year approaching, talent acquisition teams face a flurry of activity, from pre-holiday hiring to defining metrics for success in 2025. Adam explores the challenges of balancing urgent hiring goals, refining candidate experience, and selecting 'hero metrics'—key indicators that truly reflect team impact.
- Quila Cervelli
Curious about how to give your talent acquisition strategy a fresh edge? In our ATC2024 recap of Aurelio Tedesco's insightful session on revitalising the TAS brand, we learnt Aurelio’s innovative approach is helping businesses redefine their employer branding, attract top talent, and stand out in an increasingly competitive landscape. If you’re looking to energise your recruitment efforts and tap into the future of TA, this recap is a must-read!
- Aurelio Tedesco
We sat down with Aurelio and asked him 3 quick questions about his upcoming session at ATC2024, reviving TA's brand when trust is gone. Aurelio highlights the importance of a customer service mindset, keeping trust as a part of regular conversations and much more (including a surprising restaurant recommendation in Melbourne!)
- Kevin Wheeler
Just as consumer marketing has evolved into hyper-targeted campaigns, your employer branding and recruitment marketing needs to become more targeted and personalised. It's time to look towards consumer marketing trends and tactics to deliver targeted EB campaigns that will connect with your ideal candidates.