Category: Talent Attraction
- Brad Kent
It’s easy to get caught up in metrics like time-to-fill, sourcing strategies, and headcount targets. But at the heart of every recruitment process is a human being - someone making a decision that could change their life. That’s why the candidate experience isn’t a “nice to have.” It’s a business-critical part of Talent Acquisition, and one that can make or break your ability to attract top talent.
- Marrin-Boyd Andrews
Employer brand isn’t just what you say - it’s how candidates feel reading it. This TWIT shares a proven framework and prompt to create LinkedIn content that aligns with talent goals, builds credibility, and earns trust. Perfect for recruiters building their EVP voice with clarity and impact.
- Kevin Wheeler
Kevin Wheeler, Talent Futurist tells us the story of Amelia Grant, a talent acquisition leader, who revamped her recruitment process to tackle the rise of AI-generated applications. Learn innovative strategies to ensure candidate authenticity, from AI-resistant application questions to real-time skill assessments and behavioral interviews with a twist. A must-read for modern recruiters navigating the age of AI.
- Paul Martin
Struggling with "black hole" job applications? Discover insights from Paul Martin, Director & Co-Founder of Therefore Talent where CX experts explored how Customer Experience (CX) principles can transform recruitment and reduce candidate frustration.
Paul highlights the power of closing job ads after 7 days, a data-driven approach that boosts hiring efficiency and candidate satisfaction. Learn how a CX-focused 7-day ad strategy, inspired by industry data, improves applicant experiences, streamlines processes, and helps talent teams maintain a positive brand image.
- Kevin Wheeler
Just as consumer marketing has evolved into hyper-targeted campaigns, your employer branding and recruitment marketing needs to become more targeted and personalised. It's time to look towards consumer marketing trends and tactics to deliver targeted EB campaigns that will connect with your ideal candidates.
