Tag: employer brand
Employer branding is still widely misunderstood, and appreciation of its business impact is highly varied. Though, it’s positive to see the renewed focus on developing or redefining Employee Value Propositions (EVP’s), and marketing of employer brands to build the awareness and attractiveness of organisations to compete for critical talent.
- Jo Vohland
Faced with these grim statistics, a growing number of companies are focusing on developing a strong employee value proposition (EVP) to enhance employee experience and improve financial outcomes. And research clearly shows that they’re on the right track.
- Quila Cervelli
Curious about how to give your talent acquisition strategy a fresh edge? In our ATC2024 recap of Aurelio Tedesco's insightful session on revitalising the TAS brand, we learnt Aurelio’s innovative approach is helping businesses redefine their employer branding, attract top talent, and stand out in an increasingly competitive landscape. If you’re looking to energise your recruitment efforts and tap into the future of TA, this recap is a must-read!
- Katie Le Page
This week in Talent: Katie's advice for the next generation of TA - lean into change, the pros and cons of revealing questions before an interview, why we need to rethink employer brand, streamlining our TA processes, building a high performing team, and more!
- Paul Martin
This week in talent: a look at the hows and they whys of Digital Talent Marketplaces, getting under the hood with Monash Talent, 10 Employer Brand lessons we can learn from Taylor Swift, the 2 women who want to job-share the MP role in the Victorian seat of Higgins, a look at how male and female hiring managers interview differently (and what that means for candidates), the recruitment AI being used by LinkedIn Top Companies, and more!
- Kevin Wheeler
Just as consumer marketing has evolved into hyper-targeted campaigns, your employer branding and recruitment marketing needs to become more targeted and personalised. It's time to look towards consumer marketing trends and tactics to deliver targeted EB campaigns that will connect with your ideal candidates.
