Celebrate! Rejoice! Dance in the virtual streets! LinkedIn has finally, finally gotten around to adding a dedicated video service, albeit currently only available to a small number of users. So what will it look like? What will it mean? How will people use it when it is rolled out to all users worldwide?
LinkedIn’s most obvious differentiation from other social media websites is also its whole reason for existing – it’s a place for working professionals to connect. Coming in from the static media wilderness is a big step for LinkedIn, because the platform, more than any other social media service, is beholden to its image. Any change bigger than a UI update is a delicate proposition.
So far, its care and conservatism seems to have worked. LinkedIn is by far the most trusted social media service out there, and ranks lowest for annoying and intrusive ads. In which case the question is, what impact will video sharing have on LinkedIn’s user base? Will we suddenly be engulfed under an avalanche of low quality sales pitches, memes, and vlogs? Will this open the door for the dreaded auto playing video ads of Facebook infamy?
Most importantly, if you’re planning on taking advantage of this brave new medium as a recruiter, how can you avoid looking stupid?
We have some quick tips:
Remember the platform
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Conor works with BK keeping the motor running for ATC's online presence through blogging, editing, analysing, updating and (very) occasionally graphic designing. As one of the newest members, Conor has also taken on the time-honed tradition of the office errand runner, though he hasn't had to fetch coffee (yet).