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Category: Employer Branding
- Adam Avci
This Week in Talent: with the end of the year approaching, talent acquisition teams face a flurry of activity, from pre-holiday hiring to defining metrics for success in 2025. Adam explores the challenges of balancing urgent hiring goals, refining candidate experience, and selecting 'hero metrics'—key indicators that truly reflect team impact. As TA leaders review traditional measures like time to hire, diversity, and brand strength, the question remains: what metrics best capture success in today’s hiring landscape? Join the debate on the core metrics for TA success and get inspired for the year ahead.
- Quila Cervelli
Curious about how to give your talent acquisition strategy a fresh edge? In our ATC2024 recap of Aurelio Tedesco's insightful session on revitalising the TAS brand, we learnt Aurelio’s innovative approach is helping businesses redefine their employer branding, attract top talent, and stand out in an increasingly competitive landscape. If you’re looking to energise your recruitment efforts and tap into the future of TA, this recap is a must-read!
- Aurelio Tedesco
We sat down with Aurelio and asked him 3 quick questions about his upcoming session at ATC2024, reviving TA's brand when trust is gone. Aurelio highlights the importance of a customer service mindset, keeping trust as a part of regular conversations and much more (including a surprising restaurant recommendation in Melbourne!)
- Kevin Wheeler
Just as consumer marketing has evolved into hyper-targeted campaigns, your employer branding and recruitment marketing needs to become more targeted and personalised. It's time to look towards consumer marketing trends and tactics to deliver targeted EB campaigns that will connect with your ideal candidates.
