In talent, the conversation often centres on “getting a seat at the table.” Athanasia Corso, Head of Talent at Network Insurance House, believes the real opportunity lies in owning the seat you already have. With a $10k budget and the support of VideoMyJob, she flipped the traditional recruitment marketing playbook, replacing long timelines and costly film crews with an agile, AI-driven process that surfaced what employees truly value and turned those insights into authentic stories.

The result was a reverse-engineered value proposition shaped by employee voices, a library of hundreds of on-brand videos, and thousands of auto-generated shareable assets such as social clips, branded quote cards and ready-to-publish blogs, all created in just 15 hours of her time. These assets now fuel recruitment marketing, onboarding, internal comms and culture, and will also play a crucial role in amplifying their recent rebrand, proving that even lean resources can deliver enterprise-level impact at scale.

In this session, Jamie Holder, Head of Talent at MUFG Retirement Solutions, sits down with Athanasia to unpack her storytelling playbook, the lessons, advice and strategies she used to move fast, prove outcomes, and demonstrate talent’s strategic power without waiting for permission.