Decoding influence – understanding how people judge you and how you can modify that

In 1984, Robert Cialdini wrote the enduring classic Influence, one of the bestselling books of all time on the topic. This 30-year-old book still sells copies today. In the book Cialdini, Professor of Psychology and Marketing at Arizona State University isolates six principles he calls ‘weapons of influence’. For example, one principle called social proof…

How not to suck as a speaker: 15 ideas

When I was in eighth grade, I gave the commencement speech at our “graduation”. I practiced hard, wrote and rewrote, selected my outfit and gave a powerhouse speech. Everyone from the teachers to my peers thought I’d surely pursue some sort of public speaking in my life. But as the years wore on, I gravitated more toward…