Candidates are no longer starting their research on your careers page. They are asking CoWork, ChatGPT and other AI assistants what it is like to work for your organisation, often before your TA team knows they exist.

This makes Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) an emerging priority for Talent Acquisition. Unlike traditional SEO, which helps your content rank in a list of search results, AEO and GEO helps your employer brand content become part of the direct answers generated by search engines and AI platforms.

In this session, we will unpack what AEO & GEO is, how AI-powered candidate discovery is changing talent attraction, and why TA functions need to take greater ownership of how their organisation is represented beyond the career site.

We will explore practical ways to:

• Understand what candidates and AI platforms can currently find about your organisation
• Structure employer brand content so it can be discovered, understood and cited
• Prioritise the questions and content that influence candidate decisions
• Strengthen the connection between recruitment marketing, employer brand and the candidate experience
• Measure visibility beyond traditional careers-page traffic

You’ll walk away knowing how to build a more connected candidate experience that holds up no matter where a candidate first finds you.