This session introduces a ground-breaking case study of a TA Function that mapped their team at a task level – unpacking in detail, how recruiter time is really spent. The analysis revealed stark gaps between business leaders’ perceptions of what counts as “critical and productive work” and the everyday reality inside TA teams. It also highlighted where people found their energy, spark, and professional drive, and what drains them. You’ll leave with an understanding of practical next steps and how to redesign work in a way that aligns productivity gains with both business outcomes and employee engagement. This session sits at the intersection of work design, productivity, automation, skills and task analysis and preserving the joy in human-centric work. This is the future.