Many organisations invest heavily in uncovering and defining a compelling EVP but fail to move beyond the marketing exercise.

This session will explore a practical question many organisations grapple with: If your EVP is to remain authentic and consistently experienced across the organisation ongoing, what needs to change to make it part of how the organisation operates?

Melissa and Simone will show you how to turn EVP promises into everyday experiences regardless of an individual’s role, function, or location and in the midst of possible organisational change and leadership turnover. During the discussion we’ll cover real examples of:

• How to embed an EVP into your organisation’s operating model
• Communication rhythms
• Key learnings from real examples we’ve delivered

You’ll leave with practical insight into how to operationalise an EVP so that it becomes a durable part of how leaders lead, decisions are made, and employees experience your organisation, rather than only a candidate attraction message.

By embedding your EVP into the systems, behaviours, and practices that shape the employee experience, you’ll create stronger strategic alignment, build trust, and maintain cultural continuity through growth, change, and leadership transitions.