By bringing back the focus on purpose, culture and nurturing talent, a culture-first recruitment strategy has proven to be an antidote to workforce shortage. Encouraging employees to think long-term, focus on personal growth as well as contributing to the growth of the company, enabling a strong culture of ownership, craftmanship and learning – This is the Zoho story, that gets translated into its TA product, Zoho Recruit. From breaking geographical boundaries via product localisation, making upskilling accessible to all employees, ensuring neurodiversity is an actionable item and fostering a harmonious climate for work – why we do what we do.