Kruthi Pranesh is a passionate storyteller turned data-driven marketer. At Zoho, Kruthi leads a team of talented marketers, content creators, designers, and social media specialists. Her data-driven approach encompasses market research, B2B lead generation, cultivating relationships with industry analysts and influencers, and crafting user-friendly educational materials. Recognizing the power of impactful content to connect and influence, she transitioned to product marketing, leveraging her storytelling expertise to bridge the gap between brands and consumers.