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Brie Mason

Director & Founder, Employer Brand Mason

#ATC2022


Clint Williams
, Talent Leader at Lion and Sarah Halaseh-Russo, People Experience at Officeworks with Brie Mason of Employer Brand Mason

TA: EVP Architects or Real Estate Agents?

The workforce has faced an existential crisis and has had two years to stop and think about what is truly important. The clash of employee experience versus changing expectations means that creating an EVP that is credible, exciting and relatively constant has become a challenge. TA’s role of EVP Architect has become flawed. In this buyer’s market, we aren’t in a position to simply renovate the kitchen or add a pool if it’s found that’s what the buyers now want. Brie, Clint and Sarah will discuss the need to gain alignment on a change in EVP mindset and approach, and a redefinition of roles and responsibilities.

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About Brie

Employer brand thought leader and pioneer in the Australian market, with over 18 years’ experience dedicated to building multi-award winning employer brands in the APAC region. Working within creative agencies, RPO’s and leading inhouse global employment brand teams, Brie has successfully translated marketing and communications concepts to the world of HR to attract, recruit and retain talent. Today, Brie runs an employer brand consultancy, Employer Brand Mason, and aims to create greater awareness and understanding of the value employer branding brings, when there’s a holistic strategy that spans across the employee lifecycle.