Gamification for Recruitment
I have been following with interest the emerging role of gamification in the Talent Acquisition space and can say with conviction that I am a fan of using gamification in attracting and assessing candidates. I believe it is the future of recruitment. I am fascinated in all the different aspects of gamification; the areas of assessment, the audience they are targeting and importantly how engaging the games are to candidates.
So I have compiled a quick round-up of my some gamified career sites, along with some useful articles providing further insight into the growing success of these tools.
I’d like to keep adding to this list – so would love for you to send me examples of gamification for recruitment. Watch this space!
Further Reading
Prue Laurence – Gamification: more than just a ‘game’
Paul Jacobs- A great overview by Paul on Gamification
Michael Tanenbaum- Gamify Your Talent Assessments for the Candidate’s sake
Ella Hafermalz and Kristine Dery – Gamification as an assessment tool: why play the game.
Gamified Career Sites
| Organisation | Target Audience | Comments |
| Aldi- Graduate Brain Challenge | Graduates | Successful and different for its time |
| Deloitte-Will You Fit Into Deloitte? | Graduates | Very engaging and something that is very different |
| L’Oreal-Reveal | Graduates | L’Oreal, for example, have created the serious game Reveal to help attract and select top talent. After signing up to the game online the candidate navigates through various simulated departments of the cosmetics giant performing tasks and overcoming challenges. If the candidate performs well in a particular department they are advised to consider a career in that area. If performance is exceptional (placing you on the game’s leaderboard relative to other players) L’Oreal’s talent management team deliver further rewards withoffers to engage in their recruitment process |
| Telstra-Jobjam | All staff but GenX & Y oriented | By using a non-traditional and entertaining way to engage people, the game has the ability to reach a large number of people who may not have yet considered Telstra as a potential place to work. It’s a playful way to learn about the different careers available at Telstra, and our focus on the customer – no matter what job you’re in. It’s where your stealth and skill will have you creating happy customers and unlocking more challenges to take out the highest score. |
| Revelian-Theme Park Hero | Graduates and Gen Y & X | The game, ‘Theme Park Hero’, is designed to measure candidate ability and enhance brand reputation while streamlining the recruitment process and increasing efficiency for businesses. |
If you want to learn more about gamification, assessment and attraction make sure you register for Prue’s half day workshop #ATC2015 on turning assessment into attraction and engagement. Prue will be joined by Inari Saarinen, the Org Development & Talent Business Partner at Sunglass Hut to teach delegates how they worked together to use assessment to engage candidates with the Sunglass Hut brand regardless of the outcome of their application, and find the most culturally aligned candidates. You can find out more here and register here
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About Trevor Vas
Trevor has worked in the Recruitment, Information Technology and the Finance industries in various professional consulting roles. He is a recognised leader in human capital management for large organisations and is an active speaker at industry conferences in Australia and New Zealand. In his previous role, Trevor was the Managing Director of an Australasian consultancy business that consulted and operated Managing Vendors at many of Australia’s and New Zealand’s largest organisations. Since the establishment of HCMS, Trevor has consulted to BHP, Coles Myer, Crown Casino, ASB Bank and Waitemata and Auckland District Health Boards in relation to their enterprise recruitment models including Recruitment Technology, Recruitment Processes, Preferred Recruitment Supplier Agreements and implementing and optimising Recruitment Centres. Trevor is a subject matter expert in Recruitment Technology and Resource Management and has assisted many organisations to improve their effectiveness in these areas.
View more articles by Trevor Vas
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