Myki Slonim: Anti-Exceptionalism, Millennial Insights at VICE (#ATC2019)

Session synopsis:

VICE is one of the world’s leading youth media brands. As Australian managing director and now President of Digital for APAC, Myki has overseen VICE’s local expansion into Australasia’s most influential youth media company. To achieve this, Myki needed a great handle on what millennials think and what motivates them.

This session will inspire you with VICE’s story and showcase insights from their annual survey of Australian youth, including the rising trend of anti-exceptionalism.

How much do you know about Australian youths? How are Millennials coping in a post-truth “fake news” world and what sets them apart from the “Gen Z”? With Millennials set to make up 75 percent of the world’s workforce by 2025, this is a group you just cannot afford to ignore.

Click here to download the slides.

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