Michelle Rushton: The Smiling Ox Paradox: How to Master the Art and Science of Influence (#ATC2019)

Session synopsis:

In order to better communicate, collaborate and get the best out of other people, being able to deliver a compelling message is simply not enough.

The key to understanding influence, persuasion and relationships is that people will not believe your message unless they first believe the messenger. Together we will unpack:

  • The science of how we make judgements of other human beings;
  • The two qualities that have the greatest impact on your influence; and
  • The extent to which you currently exhibit each of these qualities and how you can improve

You will walk away with practical strategies to become a person others trust, believe in and are compelled to follow.

Click here to download the slides.


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