Presentation Tips – The Secret to Activating Your Audience’s Brain

Your Brain On Data

There’s been a much said recently about harnessing the power of storytelling in business, from the pitchman turning a sales spiel into a metaphor, to using case studies and examples to gain buy in from your C-suite. Stories are powerful, and in this world of increasing noise and distraction, an engaging voice, perspective and story can help you really connect with your audience.
Scott Schwetly has taken this concept one step further and investigated the neuroscience of storytelling in presentations and how these methods affect your audeience on a biological lesson.
Bottom line- If you have a presentation coming up (big or small) you need to start telling stories!
You can read Scott’s blog here

To learn more about the power of storytelling in recruitment, join our resident storyteller Jonathan Crossfield at ATC2015 who will be running a session targeted at HR professionals on ‘Finding the Narrative in Your Content”. You can register for the conference here

Related articles

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Sign up to our newsletter

Get a weekly digest on the latest in Talent Acquisition.

Deliver this goodness to my inbox!