Alicia Castro is a marketing content producer for Avature, an enterprise SaaS company that provides an end-to-end solution for global talent acquisition and employee management. With a background in journalism, Alicia enjoys exploring the challenges of recruiting in the digital age and telling customers’ success stories. As companies seek to engage talent in new ways, Alicia is particularly interested in matters of employer branding, candidate experience, and performance management. To read more on these topics, or to learn how Avature helps enable strategic HR, please visit avature.net.|Alicia Castro is a marketing content producer for Avature, an enterprise SaaS company that provides an end-to-end solution for global talent acquisition and employee management. With a background in journalism, Alicia enjoys exploring the challenges of recruiting in the digital age and telling customers’ success stories. As companies seek to engage talent in new ways, Alicia is particularly interested in matters of employer branding, candidate experience, and performance management. To read more on these topics, or to learn how Avature helps enable strategic HR, please visit avature.net.