How Authentic is your Employer Brand?

We are delighted to announce Todd Wheatland, Head of Strategy at King Content, will present at our ninth ATC2015 “Recruitment is Marketing”, Sydney 24-25 June.
How well is your organisation leveraging its brand to attract great people to the organisation?  Is your employment brand really authentic?  Does it reflect the true nature of what it’s like to work there?

 
In his session “The New HRM: HR + Marketing”, Todd will explore the huge shift in the employment branding market towards authenticity and transparency – that is, embracing and communicating the internal company culture ‘warts and all’ to attract ‘like’ employees into the organisation.
Todd is an author and speaker on the intersection of marketing and human resources.  He is the head of strategy for marketing agency King Content, and advisor to numerous HR and marketing technology firms.
 
 
This year’s ATC theme “Recruitment isMarketing” is all about effective and creative candidate attraction.  Todd joins a great line up of speakers including:

• Mike Bailen, Director of Recruiting at Eventbrite, and former Head of Talent at Zappos
• Todd Davis, Head of Talent Acquisition, World Wide and Customer, Amazon
• Jonathan Crossfield, Storyteller, Writer, Content Marketing Consultant

Register now for your seat at this year’s ATC.