Realtime Marketing, Newsjacking and erm… Game of Thrones

In an age where relevance matters and timing is everything, nobody wants to listen to people who interrupt interesting conversations with self-serving propaganda. Is your organisation taking advantage of real-time marketing and making the most of memorable moments?
In this year’s ATC2015, David Als will discuss how the University of Sydney taps into the cultural zeitgeist to provide content that is relevant and resonates with its audience.
David will share:

• how to  plan for when a story breaks
• how earned/social media drives traffic that can be converted into acquisitions
• how to get members of the Game of Thrones cast applaud your work (true story, see video below).

Hurry, we only have a few seats left!

Join David at the conference by registering your place here.