Why is company culture important to the recruitment phase? We spend up to 50 hours a week at our jobs. Harvard Business Review says, “Some organisations will excite you. They’ll stimulate your success and growth,” while some workplaces will do the opposite. In an increasingly competitive global marketplace, never has company culture been viewed as so important by candidates. In fact, 76% of job seekers in a recent Glassdoor survey said they want to know specific details about what makes a company “an attractive place to work.”
If you want to draw the best talent to your organisation, then fostering and demonstrating a valuable company culture should be top of your agenda. Here are 8 ways to gauge how your organisational culture might be regarded by job candidates.
How demonstrably ethical is your company? How is this proven?
A recent research piece carried out by Global Tolerance consultancy found that job seekers demand that employers “enshrine values and ethics in their business model”, rather than just profit. The research indicated that 42% of job seekers desire to work for a company that has a “positive impact on the world” and that securing work that was meaningful, and helped others was preferable than a high salary alone. 36% of respondents indicated they would work harder “if their company benefited society”.
Your organisation needs to be able to prove and demonstrate its ethical framework not only to your customers and client base, but to potential hires as well. There are many tools available to measure ethical culture, as well as experts you can consult with, to improve performance and perception. Check your ethical performance measures and look to improve these, over time.
How does the management structure of your company appear to outsiders? How to you know this?
How do you sell company culture in an increasingly A.I. dominated world? Beat the queue and buy your tickets to ATC2018 to find out more!
Yvette McKenzie is the Content Specialist at online educator Upskilled. She is passionate about career media, content marketing, new technologies and the ever-changing jobs landscape. She has worked for some of the largest media organisations and currently works in digital marketing in the fast-paced online education sector.