Australasian Talent Conference 2015, Sydney

The Largest Event For Corporate Talent Managers, HR Directors and Recruiters In The Southern Hemisphere

Recruitment IS Marketing. Challenge yourself to think differently at #ATC2015 

The best way to continually hire high performing employees is to attract top talent to your organisation.  The most important role for a Talent Acquisition professional, is to ensure they have the diverse quality candidates in their recruitment funnel.  If you can gets attraction right and can measure results, nothing else is important.

How do we differentiate our employer brand, get it out there and build interest with prospective employees?  What channels will provide the best ROI?  Can we leverage our consumer brand?

With the ubiquity of social media, the rise of ‘data analytics’, and the ever increasing availability of sophisticated technologies, recruiters need to learn and adapt skills that were traditionally the domain of the Marketing Department. Marketing’s function is to create a difference between similar products and build interest and desire.  To build interest and excitement about your company as an employer of choice, recruitment must morph into a marketing process.

Our ninth annual ATC will emphasise the three core elements of a successful recruitment marketing function: Content, Analytics, and Process & Technology.

Content: The creation of compelling content, videos, and games or other tools that enlighten, engage, and keep candidates involved.

Analytics: The ability to capture and understand the data you receive from every tweet, retweet, message, click, and like.

Process & Technology: The social networks and websites that enable potential candidates and people in the organisation to share information, talk about the brand, about daily life, and about the good and not so good sides of working there.

Who Should Attend? Corporate recruitment and talent management decision-makers who are rethinking their organisation’s talent function and are looking for ways to:

• Harness their company’s social capital to attract and engage with the right talent;
• Develop and implement a compelling, content-lead recruitment marketing strategy;
• Understand the power of ‘story-telling’ to convey your company’s unique employee value proposition;
• Maximise the use of technology and analytics;
• Develop their mobile recruitment strategy; and
• Deliver better quality of hire.

Download the PDF agenda version here.

Innovation Lab: Networking is the heart of the ATC and is free for all ATC2015 participants to attend. This Innovation Lab and Welcome Reception will be held on Tuesday, 23rd June from 5:00pm to 7:00pm and will be a great opportunity  to talk to your peers, mingle with our partners, meet our speakers – and make new friends.

Join Bill Boorman, Amazon, and HR and recruitment technology start-ups and early lifecycle HR Tech companies, who will showcase their innovative technology through a series of short, sharp ‘Shake-Up’ sessions. Click here for more info!

Interested in Sponsoring or Exhibiting? Click here to view current ATC2015 floor plan.