Video: How Booking.com created an Employer Brand without borders

We know Talent is not homogenous. Everyone is different and they each have different different motivators and drivers.

So is it possible to create a single EVP that resonates with everyone?

According to Emily Firth, former Global Head of Employer Branding at Booking.com, the answer is “Yes”, but only if you do the following three things right:

  • Start local-up vs. global-down;
  • Create a positioning that is simple and relatable;
  • Enable everyone to see their own truth in it.

Watch her video presentation below to find out why these are essential for creating an EVP without borders and how she went about doing it successfully.

Check it out:

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