This Week in Talent (17 Oct)

This week we have a fool proof, data driven way to measure the effectiveness of our employment brand, LinkedIn’s new tools that could help us boost our employer branding, what is TikTok and what can it do for us, and more!


An all-female Delta team flew 120 girls to NASA to get them excited about aviation careers

We say kudos to Delta for doing this. You have to see it to believe it and we thought that was a damn fine way to encourage more gender diversity in STEM.

LinkedIn updates pages to boost employee engagement, brand awareness

Our colleagues are the best brand advocates for our organisation because, let’s face it, we can’t be bothered with employer branding videos featuring paid models, right? But this could also easily go sideways – something we all need to be aware of, have a read.

The absolute fool proof, data driven way to measure the effectiveness of your employment brand

As a start, we need to accept that the source-of-hire typically falls into three major buckets of influence and candidates from these sources form 100 percent of our Talent pool. Yes, this might be a simplification but if you can get over that, this is a good start.

Reflections and learnings from HR Tech, Las Vegas, Oct 2019

Friend of ATC, Gareth Flynn, recaps some of the key learning from the HR Tech Conference. Excellent read.

What does TikTok mean for the workplace?

We have been hearing a lot about TikTok recently and came across this interesting article. Could this be our next employer branding or recruitment marketing tool? Have a read and ponder.


Do you have any exciting news to share? Reach out and let us know!

Article By

Get more articles direct to your inbox

Upcoming Events

14 & 15 October 2024

Wednesday, 4th December 2024

You may also enjoy reading...

Yellow background with title and drawing of a thinking man
Do you know people with bachelor’s degrees or higher who drive Ubers, work at lower-level jobs or struggle to find good jobs? If so, you are not alone. Every CEO and recruiter claims a talent shortage, yet we have the most highly educated talent supply ever. So how can Talent navigate this changing landscape? Find out what Talent Futurist Kevin Wheeler thinks the way forward will be.
This week in Talent: Naomi shares her lessons learned in implementing a new applicant tracking system, a look at understanding fractional talent, and a think about alternative careers for recruiters. She looks at the ethics of AI, the 10 best recruitment videos and a look at ATC2024 2nd speaker drop.
Just as consumer marketing has evolved into hyper-targeted campaigns, your employer branding and recruitment marketing needs to become more targeted and personalised. It's time to look towards consumer marketing trends and tactics to deliver targeted EB campaigns that will connect with your ideal candidates.