Skip to content
ATC
  • Events
    • Webinar: Unpacking the 2025 State of TA Survey
    • Australasian Talent Conference 2025
    • Talent Leader Long Lunches
  • Content
    • TWIT
    • Articles
    • Watch On-Demand
  • Talent Tech
  • Get Involved
  • About
  • Events
    • Webinar: Unpacking the 2025 State of TA Survey
    • Australasian Talent Conference 2025
    • Talent Leader Long Lunches
  • Content
    • TWIT
    • Articles
    • Watch On-Demand
  • Talent Tech
  • Get Involved
  • About

Google’s mammoth Contingent Workforce plan going up in smoke?

Contingent WorkforceBy Bo Kai LowAugust 26, 2019Leave a comment

There is a sh*tstorm happening in the world of Contingent Labour at the moment. Google (USA) is facing mounting pressure from their TVC workforce (Temp, Vendor, Contractor), Congress and several Presidential hopefuls to convert their enormous Contingent Workforce to permanent. Here is what we know: Google hires 121,000 TVCs and 102,000 full-time employees (as at…

ATC
Contact Us

info@atcevent.com

Linkedin-in Youtube
Aboriginal and torres strait islander flags

The ATC team work on many lands including those of the Bunurong, Wurundjeri-Willam and Dharawal people. We also host events in Naarm, Kulin and Eora Nations and beyond. We thank the Traditional Custodians and Elders of all of the lands that we live and work on for their continued care of land and waters.

  • Privacy Policy
  • Disclaimer
  • Privacy Policy
  • Disclaimer

© 2024 ATC Events 

Menu
  • About
  • About Us
  • Advertise With Us
  • Agenda test
  • ATC 2024 Agenda
  • ATC Digital Sponsorship – Terms & Conditions
  • ATC Events’ General Ticketing Terms & Conditions
  • ATC Lunch Sponsorship – Terms & Conditions
  • ATC TA Brew Terms & Conditions
  • ATC2023 – Exhibitor Resources
  • ATC2024 Drop In Expo Ticket T&Cs
  • ATC2024 Event App
  • ATC2024 Exhibitor Onsite Resources
  • ATC2024 Exhibitor Resources
  • ATC2024 Exhibitor Terms & Conditions
  • ATC2024 Expo – How to Get There
  • ATC2024 How to Get There
  • ATC2024 How to Get There
  • ATC2024 Ticketing Terms & Conditions
  • ATC2025 Exhibitor Terms & Conditions
  • ATC2025 Sponsor & Exhibitor Planning & Resources
  • ATC2025 Ticketing Terms & Conditions
  • Blog
  • Blog
  • Book your 2 free tickets to TA Brew – Melbourne
  • Book your free ticket to TA Brew – Melbourne
  • Bringing the TA community together
  • Community
    • Contribute! Share with the Community
  • Contact Us
  • Content
  • Contingent Workforce Forum Ticketing Terms & Conditions
  • Contingent Workforce Survey 2025
  • Contribute to the Wisdom of the TA Crowd
  • CWF2025 – Event Info
  • CWF2025 Agenda
  • Digital Event: Unpacking the 2020 State of TA Download
  • Disclaimer
  • Download our Digital Media Kit
  • Download the 2021 State of Talent Acquisition Report
  • Download The Perfect Fit Whitepaper
  • Download Unilever Case Study
  • Downloadables Guides
  • Dr. Bree Gorman’s Recruitment Bias Checklist
  • Elementor #41781
  • Email Link
  • Future of Talent (FoT) Terms & Conditions
  • Get Involved
    • Talent Practitioners
    • Solution Providers
    • Launching New Talent Tech?
  • Graduate recruitment leaders competition
  • Insights
  • Latest articles
  • Latest News
  • Past Events
  • Playbacks
  • Present your Talent Story at ATC2024
  • Privacy Policy
  • Reach our Audience
  • Register for webinar: Personal Brand Masterclass with Ruby Lee
  • Register your interest for TA Brew
  • Register your interest for TA Brew 2023 – Melbourne
  • Register your interest for the Long Lunch Series
  • Register your interest for the Long Lunch Series
  • Register your interest for the Talent Lunch
  • Reserve your seat for Talent Leaders Lunch – Brisbane
  • Resources
  • Resources coming soon
  • RSVP – Register My Attendance for the Talent Leaders’ Lunch, Melbourne
  • RSVP – Register My Attendance for the Talent Lunch, Melbourne
  • RSVP – Register My Attendance for the Talent Lunch, Sydney
  • Sample Page
  • Sign Up
  • Sign up to TWIT & the museletter
  • Speak, Sponsor, or Exhibit at ATC 2024
  • Sponsorship Opportunities
  • Subscribe to the Museletter
  • TA Brew 2023 – Event Information
  • TA Brew 2024 – Vendor Engagement Opportunities
  • TA Brew Melbourne – Event Information
  • TA Brew Sydney – Event Information
  • TA Careers
  • Talent Advisory Conference Terms & Conditions
  • Talent Tech
  • Talent Tech / Find A Supplier Terms & Conditions
  • Talent Tech Listing Submission
  • Thanks for subscribing
  • The ATC COVIDSafe Plan
  • The Brightest Minds in Talent in One Exciting Place
  • TWIT
  • Write For Us
  • “Freelancer = Contractor” Competition
  • Shop
    • Cart
    • Checkout
    • Account
    • Login
  • Contact
  • Terms & conditions
  • Cookie policy
  • Demo design system
  • Maintenance page

2024 Innovation Lab: Talent Tech Pitch Off

There is a sh*tstorm happening in the world of Contingent Labour at the moment. Google (USA) is facing mounting pressure from their TVC workforce (Temp, Vendor, Contractor), Congress and several Presidential hopefuls to convert their enormous Contingent Workforce to permanent.
Here is what we know:

  • Google hires 121,000 TVCs and 102,000 full-time employees (as at March 2019);
  • It has been reported that TVCs earn significantly less than permanent counterparts;
  • TVCs also lack the benefit and rights;
  • By barring TVCs from things like events, meetings and the cafeteria, Google are trying to make it clear that the worker doesn’t have an employment relationship with Google but at the same time it causes massive cultural divides and has created an underclass of worker.

So how did it make its way to Congress and possibly to next President of the United States?

  • It all started when Google laid off 30+ members of its voice assistant team and advised they would not be honouring the remainder of their contracts;
  • In response, the affected workers sent a letter to Google with 900 signatures asking that they pay out the remainder of their contracts, allow full time staff to acknowledge the work they did and convert remaining TVC’s to permanent employees;
  • At the same time other Google TVC’s reported the culture to be a white collar sweatshop where the pressure to complete assignments was “immense”, workload was high and there was a strong expectation never to raise a timesheet for more than 40 hours.

Several Senators (including three Presidential hopefuls) joined forces and wrote this intense letter pressuring Google CEO, Sundar Pichai to make the following changes:

  • Automatic transition from temporary worker to permanent full-time Google employee after six months;
  • Prohibition of financial disincentives — including “conversion fees” stipulated by staffing agencies in contracts with Google — for transitioning a temporary worker to permanent Google employee;
  • Wage and benefit parity for independent contractors, temporary workers and permanent full-time employees;
  • Disclosure to temporary workers at the start of their work on a Google contract about their status and when they can expect to transition to permanent full-time employee status;
  • Limitations on the use of independent contractors and temporary workers to temporary or non-core work that is not already performed by full-time employees;
  • Prohibition of mandatory nondisclosure agreements about the terms and conditions of employment, including in temporary workers’ contracts with their staffing agencies;
  • Elimination of all non-compete clauses in all employment contracts, including in temporary workers’ contracts with their staffing agencies;
  • Google acceptance of liability for any workplace violations that occur with temporary workers or independent contractors.

The Senators also noted Google’s current value of $100 billion and the CEO’s personal compensation $400 million in 2018 and saw it as a responsibility for Google to help grow the Middle Class.
They are also rightly concerned about abuses of independent contractors and temporary workers including inappropriate advances. But what is the Senate doing to protect workers? If you are a freelancer or Contract worker in the US, you have fewer legal rights compared to employees as workplace civil rights laws do not apply to them.

Google’s response:
  • Google says that it does not mistreat contractors and that being a temporary worker is not supposed to be a path to a full-time job
  • Google has since reviewed their policies and announced that all companies that employ U.S. vendors and temporary staff will need to provide by 2020,“12 weeks of parental leave, at least eight sick days, and a USD$15/hour minimum wage in order to do business with Google. They have until 2022 to provide comprehensive healthcare.
Has Google done the wrong thing?

It really appears they have done all they can to become the enemy of just about everybody. Yet, did they just get away with what US law allows them to? Their Company Values include “You can make money without doing evil” which may have been updated more recently to “Do the right thing; don’t be evil”.
If the reports are all true and you look at just how far they have pushed things, then I can’t see where their decision making holds up against their values.
For the 34 TVC’s that were laid off, it is reported that “During the process, our managers and the full-time workers on our team were silent. Google told them that offering support or even thanking us for years of work would make the company legally liable. Our teammates were told to distance themselves from us at the moment when we were most in need – just so that Google could avoid legal responsibility.”

Has Google done anything illegal?

I have no idea. There’s plenty of reports about TVP conditions but they aren’t employees. Many of them are employed through outside firms like Adecco and Cognizant.

Who manages Google’s Contingent Workforce?

I googled (I know…!) and found this job ad so presumably it is managed in-house.

Long term

Currently there is some collective agitation going on which could possibly result in the creation of a Union. Kickstarter staff recently announced their plans to unionise (although Kickstarter’s CEO said they would not voluntarily recognise the Union). If successful, they will be the first major tech company with union representation in the US.
Back to Google. I read a tweet that said “it means continuing to place equity concerns at the centre of organising, and including TVCs at the helm of decision-making — the company (and “the future of work”) is moving in a direction where soon everyone but upper management will be a TVC.” 

Final questions for you

If a successful Contingent Workforce is one that is quality, repeatable, predictable and legally compliant, well…didn’t Google achieve that? Therefore, what else do we need to take into account?
The Contingent Workforce is steadily growing here in Australia, how prepared are we in dealing with similar and emerging issues?
It is said that “the fire that burns others, warms us”. At the upcoming Contingent Workforce event, we will be sharing more on the ongoing Google story, as well as some real-life Contingent cautionary tales from some of Australia’s biggest brands. Sign up for more information and updates on the event here.
Cover image: Shutterstock


Fill in this short Contingent Workforce Survey and you will have the chance to win a Gold Class Movie Experience (including food and drinks worht $159!) for two! 

Speakers

Toby Walsh square

Toby Walsh

Scientia Professor of Artificial Intelligence
UNSW
Bonnie Rowe square headshot

Bonnie Rowe

Global Director of Men’s Health (Community & Online)
Movember
Alicia Roach square Headshot

Alicia Roach

Co-Founder
eQ8
Chris Hare square headshot

Chris Hare

Founder
eQ8
Brad Kent headshot square

Brad Kent

Talent Acquisition Manager, PX Uplift Program
Unitywater
Andrew Brockhoff

Andrew Brockhoff

Vice President, Asia-Pacific
Eightfold Ai
Amy Schultz

Amy Schultz

VP Market Development & Operations – RPO, ANZ
Korn Ferry
Chris McDougall

Chris McDougall

Senior Manager – Services Procurement, APAC
KellyOCG
Louise Whitelaw

Louise Whitelaw

Head of Strategy Execution and Innovation, APAC
KellyOCG
Peter Hamilton square

Peter Hamilton

VP and Managing Director, APAC
KellyOCG
Ken MacLeod

Ken MacLeod

Talent Acquisition Manager
Optus
Noel Barret

Noel Barrett

VP APAC
KellyOCG
Liz Eylander

Liz Eylander

Procurement Leader
formerly Medibank
Gary Park

Gary Park

Head of Talent – Mobility & Programmes
V/Line
An image of Steven, a man with glasses and a blue shirt. he is smiling. there is a norfolk pine tree and a cityscape in the background.

Steven Prince

Senior Talent Acquisition Partner
PSC Consulting
Eileen Kovalsky profile

Eileen Kovalsky

Formerly led TA Technology and Candidate Experience transformation
General Motors, USA
Raj Singh square

Raj Singh

Senior Sourcing Lead – Campaigns People & Communications
Health New Zealand | Te Whatu Ora
Athanasia Corso

Athanasia Corso

Head of Talent
Network Insurance House
rebecca warren

Rebecca Warren

Director, Talent-Centred Transformation
Eightfold
Tash Gawne

Tash Gawne

Chief People Officer
Globird Energy
Jo Vohland
Richard Barnett

Sponsors