Head of Marketing, IBM
Katie Finlayson is currently the Head of Marketing at IBM across the Retail and Communications industries, where she leads a team of marketing professionals who help the C-level executives to transform their businesses through growth and disruption.
A digital and data-driven marketer, Katie has worked at top agencies and clients across a number of sectors including Publishing, Telco, Financial Services and IT within Australia and the United Kingdom.
Katie is known for her acute business acumen, strategic thinking, analytical skills and effective communication. She has a long track record of partnering with sales and marketing to achieve business objectives.