Social media has fast-become mainstream, making an appearance in every recruiter’s candidate attraction toolkit, and replacing job boards and other traditional recruitment methods to some degree.
THEMES AND OVERVIEWS
The increasing use of web-based applications has changed the way we communicate with candidates and with each other. Tools such as Twitter, Facebook, and LinkedIn allow us to be more creative in the way we connect with people, while candidates are looking to these tools to learn about organisations and locate available positions.
In today’s tech-savvy environment every recruitment professional, be it internal or agency, needs to be a master of social media. They must learn how to leverage it to attract, engage and even screen potential candidates. It is essential to have a strategy in place and to be able to use social media as the foundation of your employment brand.
The HR and recruitment industry's leading event organiser, Australasian Talent Conference (ATC), was peased to present their second annual social media conference: Social Media 101: Hands-on Guide To Social Media For Recruitment
Melbourne, Australia
Thursday, 2nd December 2010
The event helped recruiters unlock the opportunities that exist in this new world of networking and uncover the synergies and opportunities between social media and recruitment.
This event was held in partnership with Australian HR technology strategist, Michael Specht of Inspecht.
We gathered the most experienced and knowledgeable experts from around Australia and the United States to help you learn:
- What it takes to develop a comprehensive social media strategy for your organisation;
- How to go beyond job boards and reap the rewards of talent communities;
- What it takes to build a digital recruitment brand; and
- How to measure the ROI of social media recruitment initiatives.
This one day investment has helped attendees improve your critical skills for recruiting success and assisted in bringing them up-to-speed on the latest tools, techniques and methods being used by the most successful organisations in Australia and the United States.
Click here to download ATC Social Media 2010 brochure.
