If sourcing and hiring top talent from diverse backgrounds is important for you, then SST17 is a conference you should not miss!

Sourcing Social Talent #SST17 will be revealing the ‘secret sauce’ recipe on Sourcing & Engaging to Create a Diverse Workforce.


SST is a series of one-day, intimate events for internal and agency recruiters and sourcers who want to retain their edge, keep ahead of their competition and source & engage the best talent to create diverse workforces.

We are thrilled to announce that Carmen Hudson of Starbucks, Yahoo! and Recruiting Toolbox fame will be joining us all the way from Seattle to present the keynote address at #SST17.  A self-confessed ‘recruiting geek’ with a personality larger than life, Carmen is easily one of the most engaging speakers on the circuit – but she’ll also bring you the goods.  She’s been in the sourcing trenches with some of the world’s leading brands and is now highly sought after by organisations to show them how to leverage high ROI solutions for big sourcing, social media, and technology implementation initiatives.

And returning to New Zealand for the 2nd time is Shannon Pritchett, whom has been the Senior Recruiter for Internal Data Resources and Community Health Systems, Social Media Recruitment Ambassador for T-Mobile USA, Director of Recruiting for Moxy, Trainer with AIRS, and last as a Manager of Global Sourcing and Training for ManpowerGroup Solutions RPO. Shannon’s a seasoned Sourcer, an influential content writer, global speaker and part of the team that produces SourceCon. Shannon is across every sourcing trend imaginable and that’s why she’s going to speaking at #SST17.

As a first for this region Elaine Orler the Co-Founder and Chairman of the Talent Board will be releasing the 2016 survey outcomes for the APAC. The Talent Board will also be co-hosting the networking reception after the conference where the APAC CandE Award winners will be announced.

So, what’s in the sauce?  Here’s a sneak peak at some of the things we’ll be covering at #SST17.

  • Latest game changing technology and innovations that will revolutionise sourcing and engaging;
  • Greatest challenges in sourcing and engaging candidates/talent today;
  • The exciting new world of Artificial Intelligence (AI) which promises superior candidate matching, improved quality of hire and candidate experience AND decreased time to hire;
  • Strategies and tactics for how Sourcers and Recruiters can impact diversity;
  • Finding the right balance between Inbound and Outbound sourcing; and
  • Best metrics to measure the success of your Sourcing Function.

So come along, exchange ideas, be inspired and get the secret sauce recipe for sourcing and engaging to create a diverse workforce.

We’ll be running a series of #SST17 one-day events in Auckland, Melbourne and Sydney in February 2017. Intrigued? Join us! Register now by selecting the location below.

Click on location below to download a PDF copy of the Agenda.

AucklandThursday, 16th February 2017
MelbourneTuesday, 21st February 2017
SydneyThursday, 23rd February 2017


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Day 1: 16th February, 2017

8:00 am - 8:30 am
Conference Registration:

The ATC conference registration desk opens from 8:00am. For the early birds among you, come join us for coffee, mingle with other early rising delegates, get to know our speakers and meet our partners.

8:30 am - 8:45 am
Conference Open, Welcome Remarks:
Shannon Pritchett - ERE Media

Our MC, Shannon Pritchett will open the 8th Sourcing Social Talent Conference.

Shannon Pritchett
Editor, SourceCon, ERE Media
Find out more about Shannon Pritchett
8:45 am - 9:30 am
Keynote Session - 7 Habits of Highly Effective Diversity Sourcers:
Carmen Hudson - Recruiting Toolbox, Inc.

7 Habits of Highly Effective Diversity Sourcers

Back in the late 80s, Steven Covey published the most successful book of all time. While it sounds preposterous that a book written 28 years ago is relevant to modern day sourcing, it turns out that Covey offers the perfect framework for recruiters and sourcers attempting to diversify the workforce.

During this session, Carmen will share her experiences, some successful – and unsuccessful – approaches attracting, finding and hiring diverse candidates. Carmen will share what she has learned and why she thinks 7 Habits of Highly Successful People is the perfect lens through which to examine diversity recruiting practices.

9:30 am - 10:15 am
General Session - Make ‘Candidate Experience’ happen:
Elaine Orler - Talent Board

Make ‘Candidate Experience’ happen

We know people have crappy candidate experiences and whilst we never set out to cause this – it happens.

Recruiters who set themselves apart can carve out an amazing personal brand, increase their success and create some much needed happiness in the world.

This fun, interactive Unconference session will have us creating amazing candidate journeys that you can put into practice and help ‘make candidate experience happen’.

Elaine Orler
Chairman & Co-Founder, Talent Board
Find out more about Elaine Orler
10:15 am - 10:45 am
Morning Tea Break:

Networking is the heart of the ATC. We hope you use this break to talk to your peers, mingle with our partners, meet our speakers – and make new friends.

10:45 am - 11:30 am
General Session - The Virtual Reality of Diversity:
Troy Hammond - Talent Army

The Virtual Reality of Diversity: Helping a world leading global startup create a diverse workplace from day one.

Troy will present a case study on how he has helped to create and foster diversity in 8i, which is a world leading global startup based in Wellington NZ, Los Angeles, San Francisco and Seattle.

Troy joined 8i as the Head of Talent with 9 employees in Wellington and has helped them grow to almost 100 people across multiple locations in under one year.

Finding candidates in Augmented Reality, Virtual Reality and Mixed Reality is hard enough, though when you make a commitment to ensuring your workplace is committed to diversity this makes things almost impossible.

It has been a challenging year to set this team up, though Troy will talk you through why this has enabled 8i to scale faster and better than any tech startup in NZ by doing this.

In this case study you will see:

The 8i Business case for diversity

  • Changing demographics in the workforce
  • Building a business case for diversity

How 8i is meeting diversity objectives

  • Roles of recruiters and hiring managers
  • Finding and using effective recruitment resources
  • Measuring diversity efforts and presenting information to management

The ROI on our efforts after the last 12 months

11:30 am - 12:45 pm
Crowd Source Think Tank - Creating the Secret Sauce Recipe:
Jo Vohland - ATC Events & Media

Crowd Source Think Tank – Creating the Secret Sauce Recipe

In the past, recruiters have been seen as competitors for top talent but today we are one talent community.

Working in groups, we’ll be unpacking themes, sharing big ideas and, using the wisdom of the crowd, generating innovative and sharable tactics for the common good.

Join us in creating ‘The Secret Sauce Recipe’ for Sourcing and Engaging to Create a Diverse Workforce.

Jo Vohland
Director of Sponsorships & Marketing, ATC Events & Media
Find out more about Jo Vohland
12:45 pm - 1:30 pm
Networking Lunch:

Networking is the heart of the ATC. We hope you use this break to talk to your peers, mingle with our partners, meet our speakers – and make new friends.

1:30 pm - 2:10 pm
Breakout Session 1A - Deep Dive on Alignment:
Carmen Hudson - Recruiting Toolbox, Inc.

Deep Dive on Alignment

We’ll go deep on the habit of “seeking to understand”. Great recruiting and sourcing happens when we’re all aligned on the candidate profile.  We’ll discuss how to research and dissect an open position in order to determine the best sourcing strategy and how to lead a discussion with a hiring manager to ensure that we all on the same page.

1:30 pm - 2:10 pm
Breakout Session 1B - Increasing Recruitment Productivity by Offshoring the Administrivia:
Dan Nuroo - IMA Management and Technology

Increasing Recruitment Productivity by Offshoring the Administrivia

Wouldn’t you love to get out of all ADMINISTRIVIA and just do pure candidate sourcing, engagement, selection and talent management?  Dan Nuroo has perfected this gem by offshoring this effort to the Philippines for less than half the cost of a permanent placement.  Has it all gone amazingly well? No, but mostly. Dan will discuss his learnings in an interactive forum and give you some ideas for you to consider.

2:10 pm - 2:50 pm
Breakout Session 2A - Beyond Gender - Attracting a Diverse Workforce:
Carrie O’Meara-Malcolm - Xero, Kirsty Towers - Xero

Beyond Gender – Attracting a Diverse Workforce

A lack of significant gender diversity is a well-known challenge faced by most technology companies, Xero included. Tech companies have historically been predominantly made of young, male Caucasians. At Xero we’ve committed to building a diverse and inclusive environment, recognising that a focus on Diversity and Inclusion is not only a social imperative but will be key driver of our continued innovation and success as a global business.

Our Executive and People Teams have been working from the top down to build company-wide buy-in to the importance of championing Diversity and Inclusion at Xero. Addressing the largest problem first we’ve focused our efforts over the past year on retaining, developing and attracting talented women to our business. We’ve done this through part-time opportunities, new flexible working options, and targetted attraction strategies. The success of our continued gender diversity drive from entry through to senior leadership means that we are now at the leading edge of gender diversity among technology companies, and in a strong position to springboard into a broader Diversity and Inclusion drive for 2017. So what next….?”

Carrie O’Meara-Malcolm
Head of Global Talent, Xero
Find out more about Carrie O’Meara-Malcolm
Kirsty Towers
Senior Talent Specialist, Xero
Find out more about Kirsty Towers
2:10 pm - 2:50 pm
Breakout Session 2B - Creating Secret Sauce Change:
Jo Vohland - ATC Events & Media

Creating Secret Sauce Change

Together we crowd sourced some great ideas but the next challenge is convincing our internal stakeholders that change is an essential part of progress. Pick whichever BIG IDEA you loved the most and we’ll work on a Six Hat framework to help you shape the conversation in your organisation and confidently convey benefits or overcome objections – no matter what hat your stakeholder wears.

Jo Vohland
Director of Sponsorships & Marketing, ATC Events & Media
Find out more about Jo Vohland
2:50 pm - 3:30 pm
Breakout Session 3A - Sourcing Games for Creative “Sourcerers":
Sarah Butterworth - Experian

Sourcing Games for Creative “Sourcerers”

Bridge the gap between chasing the right candidate and getting them to engage with your talent brand directly. This session is a chance for you to challenge your thinking on how to build a recruitment strategy through true innovation.

Sarah Butterworth the Experian Senior Talent Acquisition Partner will facilitate a session where two teams compete to develop the most AMAZING sourcing tactics to solve a problem that she has created.

Sarah Butterworth
Senior Talent Acquisition Partner, Experian
Find out more about Sarah Butterworth
2:50 pm - 3:30 pm
Breakout Session 3B - Lights Camera Action!:
David Macciocca - VideoMyJob

Lights Camera Action!

Top employers are making a shift from Talent Acquisition to ‘Talent Experience’ by bringing their jobs and brand to life using video.

A recent winner of “Best HR Tech Startup in AUS & NZ”, VideoMyJob has been helping employers such as Australia Post, Amazon, People2People do just that.  Imagine being able to film, edit and share your branded video job ads in a matter of minutes.  This is exactly what David will be doing in this interactive and fun session – taking a job ad, and with the help of the audience, bringing it to life.

3:30 pm - 4:00 pm
Afternoon Tea Break:

Networking is the heart of the ATC. We hope you use this break to talk to your peers, mingle with our partners, meet our speakers – and make new friends.

4:00 pm - 4:45 pm
Keynote Session - Modern Day Sourcing in an Automated World:
Shannon Pritchett - ERE Media

Modern Day Sourcing in an Automated World

Have you heard the news? Sourcing is dead and we will all be replaced by robots! Oh no. Perhaps it was clickbait, or far-fetched drama, or even a little skepticism, however you want to look at it, talent and acquisition is undoubtedly changing, and it’s not frightening, it’s exhilarating.

Over the past year, technology has quickly evolved. Artificial intelligence, chat-bots, machine learning, and robotics are going to take over much of the recruiting and sourcing process. Acting like a robot may finally get us replaced by one. This session will take a look at the technology impacting a modern day sourcer and will provide a survival guide on how to survive the robot apocalypse.

Shannon Pritchett
Editor, SourceCon, ERE Media
Find out more about Shannon Pritchett
4:45 pm - 5:00 pm
Conference Closing Remarks:
Shannon Pritchett - ERE Media

Shannon Pritchett will summarise the key take aways from the 8th SST and leave you ready to retain your edge, keep ahead of your competition and source & engage the best talent to create a diverse workforce.

Shannon Pritchett
Editor, SourceCon, ERE Media
Find out more about Shannon Pritchett
5:00 pm - 8:00 pm
SST17 Networking Drinks & CandE Awards Reception:

Networking is the heart of the ATC. This networking reception is a great opportunity  to talk to your peers, mingle with our partners, meet our speakers – and make new friends. We hope you leave this event with lasting connections.

In partnership with the Talent Board, we will also be announcing the winners of the APAC CandE Awards during the Networking Reception.


The CandE Awards Reception will honour the 2016 APAC CandE Award winners and recap the success of this year’s programme.

Talent Board invites you to join them at this recognition reception – attendees will have the opportunity to learn more about their regional research and the 2017 APAC CandE Awards programme, set to open soon. The awards reception will mark the end of ATC Events & Media’s eighth Sourcing Social Talent event.

8:00 pm -
End of 8th Sourcing Social Talent Conference:


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