The world's best sourcers and social recruiters come together.

Elite Sourcing. Enhanced Social. Engaged Talent. #SST2014.

Our 5th Sourcing and Social event will bring together the world’s best sourcing innovators and social media experts who will share their best in class methodologies and real world case studies.

Delegates will learn:

Elite Sourcing: Acquire world class sourcing skills and strategies that you can implement immediately to win the war for talent. Learn, hands on, from the best of the best.

Enhanced Social: Harness the power of the latest social and mobile technologies to assist you in sourcing and attracting top talent.

Engaged Talent: Transform your organisation’s employees and customers into brand ambassadors. Teach them to tell compelling stories, to connect, share, and assist you in winning the war for talent.

Who Should Attend?

Every recruitment professional, be it internal or agency, needs to be a master of Sourcing.Social.Talent. Join your peers from Australia and New Zealand’s leading brands to learn actionable skills and strategies to put you ahead of your competition.

Keynote Presentations From The Best In The World

Delegates hear and learn from global sourcing and recruitment experts, including Mark Tortorici, Martin Warren and Matt Charney to get best practice insight into what’s now, new and next in sourcing and social recruitment.

Fast Paced Day With A High ROI

You won’t get bored at #SST2014 with punchy short and sweet sessions, interactive talks and hands on learning. You’ll gain skills you can put into action straight away, play with the latest sourcing tools and tech and network with your industry peers.

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Agenda

Day 1: 11th November, 2014

9:00 am - 9:45 am
Keynote Session: Building a Self-Sustaining Sourcing Team:
Mark Tortorici - Transform Talent Acquisition

In this presentation, we will discuss how to successfully build sourcing teams from nothing and how to create more to match company demand. We will give you multiple examples of how this was successfully accomplished at companies like Google & Facebook, and what the results look like a few years later. There will also be step-by-step instructions on how you can implement this yourself. This includes training format, content, deliverables, sourcing strategies, expectations, technical research, and team motivation. We’ll define your ideal sourcer and demonstrate the expert sourcing skills that they will acquire. The end goal: create a self-sustaining sourcing energy model!

Mark Tortorici
Founder, Staffing & Training Manager, Transform Talent Acquisition
Find out more about Mark Tortorici
9:45 am - 10:45 am
World Café:
Martin Warren - HCMS & Insidejob

The World Café is a great way for delegates to network and create relationships. It provides an open forum for delegates to have their say, share their ideas and gain a practical understanding of the subject matter via a series of intimate roundtable discussions.

How does it work? Each topic will be hosted on a separate table and participants are encouraged to select and move around to a table of their choice. There will be 3 x 20 min rounds. Some tables will have a set topic and some tables will be wild card tables where delegates can raise topics that are of interest to them.

World Cafe Topics and Table Captains

Table 1. Will Sourcing Become Automated?
Facilitator: Derek Zeller, Senior Sourcer Microsoft, Managing Editor Recruitingtoolbox.com

Table 2. The Best Sourcing Mobile Technology
Facilitator: Mark Tortorici, Founder, Staffing & Training Manager, Transform Talent Acquisition

Table 3. How To Create Killer Copy & Compelling Stories For Talent Attraction
Facilitator: Matt Charney, Executive Editor Recruitingblogs.com

Table 4. Recruiters are crap at sourcing. Thoughts?
Facilitator: Jo Dellicott, Resourcing Business Partner, Thales

Table 5. What’s the cost of not having a digital presence?
Facilitator: Trevor Vas, Director ATC Events, HCMS

Table 6. Why recruiters need to be blogging!
Facilitator: Emma Egan, GM NSW, HR Partners Digby Morgan

Table 7. Building your own engaged social talent community
Facilitator: Fiona Anson, Co-Founder Workible

Table 8. Collaborative Consumption: What is it, and what does it mean for the way we source talent?
Facilitator: Karen Lawson, CEO, CareerOne

11:00 am - 11:30 am
General Session: The Rise of Social Recruitment- And What It Means To You:
Fiona Anson - Workible

Social Recruitment is the new phrase being bandied around in recruitment circles. But what is it exactly and how can you realistically harness the power of the rise in social networks to both reduce recruitment costs and find better candidates more easily.  Find out which social networks works, which don’t, and the pros and cons of using the myriad and growing number of social networks out there.  As well, discover how you can create your own social network and the untapped tools and methods for making recruiting great people easier.

11:30 am - 12:30 pm
Keynote Session: Applying the Fundamentals of Inbound Marketing to Talent Sourcing:
Matt Charney - Recruiting Daily

It’s no secret that the way top talent finds jobs – and the way companies find top talent – has evolved.  Today, the line between “passive” and “active” candidates has blurred, with the average candidate doing most of their job search research online, long before they actually apply for a position or return a recruiter’s cold call. This candidate behaviour is why employers need to rethink how they build their sourcing and talent attraction strategies around these new online behaviours. Employers are increasingly adopting inbound marketing best practices to creating successful sourcing strategies.

In this session Matt will show delegates how building a comprehensive inbound marketing strategy as part of your sourcing efforts can create the competitive edge companies need to recruit and retain the talent they need today – and tomorrow – while saving time, money and resources.

This session will cover:

  • The Inbound Marketing Process: Learn how to drive and develop inbound leads and how to mix automation with personalization to keep your company top of mind with top talent as they move through the funnel from qualification to conversion.
  • Sourcing With Inbound Marketing: Discover the tools, techniques and benchmarks for building a successful inbound marketing program to support direct sourcing strategies.
  • Content Creation and Campaign: Explore best practice content creation from companies who are getting inbound sourcing right. Learn how to get content in front of the right candidates, ensuring that your calls to action convert into qualified applicants and leads through SEO/SEM, custom microsites and landing pages, CRM campaigns, social and content marketing and other emerging inbound best practices.

 

12:00 pm - 12:30 pm
General Session: Digital Disruption- How Innovation Is Changing The Way We Source Talent:
Karen Lawson - CareerOne

In this session, Karen will detail the future of recruitment technologies, the importance of data driven targeting and how collaborative consumption is changing the way we do business. Delegates will explore how new markets can be found, and reached through the disruptive innovation of traditional models.

Karen Lawson
Chief Executive Officer, CareerOne
Find out more about Karen Lawson
1:30 pm - 2:00 pm
Breakout 1A: Sourcing Mobile Technology:
Mark Tortorici - Transform Talent Acquisition

Everyone knows that mobile device use is eclipsing desktop use. Because of that, companies are pouring money, resources, and advertising into the mobile space. The current version of the mobile space as we know it is pretty new (I’m only counting from 2007 on…) and there is so much more that is going to happen in the future. Software and hardware companies need developers and engineers for every aspect of hand-held devices. The problem is that most people think that all mobile software developers are the same. And even if they think they are different, most people don’t know how to identify differences between:

  • Mobile app developers (Android, iPhone, and Windows)
  • QA automation engineers (developing test frameworks for mobile SW)
  • Mobile web developers
  • Embedded developers (drivers, networking devices, storage)
  • Embedded OS developers (iOS, Windows Mobile, Android, Linux)
  • IC Design Engineers
  • Hardware Design Engineers

 

Mark Tortorici
Founder, Staffing & Training Manager, Transform Talent Acquisition
Find out more about Mark Tortorici
2:00 pm - 2:30 pm
Breakout 2A: Your Database Is Filled With Gold:
Derek Zeller - Microsoft

In this session, Derek will demonstrate why you should be looking at your database first before going elsewhere. Delegates will learn how to search any old database, as well as keep it fresh to achieve sourcing success.

Derek Zeller
Sr. Sourcing Recruiter, Microsoft
Find out more about Derek Zeller
2:30 pm - 3:00 pm
Breakout 3A: How To Build And Implement A Custom Search Engine For Sourcing Success:
Mark Reilly - Indeed

We’ve all seen those sites with the little “Custom Search powered by Google”. So what is custom search and how can you take advantage of it for sourcing candidates? In this session we will cover what a CSE is, and how you can utilise their powerful features to create your own targeted search personalised to your needs. f

Mark Reilly
Product Evangelist, Indeed
Find out more about Mark Reilly
2:30 pm - 3:00 pm
Panel Session: Being able to find and engage critical candidates quickly is paramount, what skills do modern sourcers need in their kit bag to ensure success?:
Michael de Graaf - Deloitte Australia

Panelists: Matt Charney, Executive Editor, Recruiting Daily, Mark Tortorici Founder, Staffing & Training Manager, Transform Talent Acquisition, Mark Reilly, Technology, Innovation and Sourcing Consultant, HRX and Nicole Cain, Freelance Executive Search Researcher

Michael de Graaf
Senior Manager - Talent Acquisition & Mobility, Deloitte Australia
Find out more about Michael de Graaf
1:30 pm - 2:00 pm
Breakout 1B: Are You Aking The RIGHT Questions?:
Derek Zeller - Microsoft
  • Is the person in the game? Do they WANT to do this role?
  • Are you asking what you want to know or are you asking the candidate what they may want?
  • Has the person accomplished something comparable?
  • Does the person fit with the team or situation? – See more at:
Derek Zeller
Sr. Sourcing Recruiter, Microsoft
Find out more about Derek Zeller
2:00 pm - 2:30 pm
Breakout 2B: Using Your Blog To Tell Your Story:
Matt Charney - Recruiting Daily

This session will cover best practices for content creation, marketing & messaging for HR and recruiting professionals. By focusing on narrative, tone, style and storytelling techniques leveraged by both Hollywood and Madison Avenue, this session will show you how to transform your communication approach for creating engaging, compelling and relevant content for candidates, employees and the C-Suite to build both a business case and your HR brand.

2:30 pm - 3:00 pm
Breakout 3B: Powerfully Engage Candidates:
John White - CarmanWhite

With increasing options available to reach excellent candidates our ability to meaningfully engage candidates becomes even more important. During this breakout, delegates will explore:

  • The challenges when engaging candidates
  • What you think your role and reputation needs to be
  • What needs to be present before you make direct contact
  • Approaches to powerfully engage candidates.

 

1:30 pm - 2:00 pm
Lab 1C: Unlocking The Hidden Potential of Facebook Graph Search:
Martin Warren - HCMS & Insidejob

Facebook Graph search can be a powerful tool, that can unlock a pool of candidates you may miss in your regular searches. They key to undering this tool effectivly, is knowing how to hack it to do your bidding. In this session Martin show you, step-by-step how to unlock the power of graph search to assist you in filling your current requisitions.

2:00 pm - 2:30 pm
Lab 2C: Transforming Job Requirements Into Souring Strategies:
Mark Tortorici - Transform Talent Acquisition

he number one difficulty for sourcers and recruiters is how to understand the job requirement well enough to create an actionable sourcing strategy. This encompasses everything from search strings, screening questions, social messaging, emails and everything in-between. With top talent becoming a scarce commodity, the sourcing strategies and tools must be honed to razor perfection.

In this lab session, Mark will dissect job requirements and functions. Figure out multiple ways to capture the correct candidates. Learn that there are many ways that the job title you’re searching for can be phrased. Boolean strings are just a level one ability. But making a search string work within any website is something else. The same level of thinking goes into the candidate screening process. If you’re asking questions that can be answered with “yes” or “no”, then they are the wrong questions. If your recruitment messaging is all about the “job opportunity”, then you could be turning off those passive candidates that you are desperate to capture.

Also in this presentation, Mark will talk steps that you need to follow when tackling a new job requirement, the types of questions you should formulate, and the messaging that you are sending out. You’ll come away with a completely new approach to the sourcing strategies that you use.

Mark Tortorici
Founder, Staffing & Training Manager, Transform Talent Acquisition
Find out more about Mark Tortorici
2:30 pm - 3:00 pm
Lab 3C: Deep Diving Into LinkedIn:
Martin Warren - HCMS & Insidejob

In this hands-on lab, Martin will show delegates how to dive deep into LinkedIn. He’ll demonstrate new features, and up to date hacks to help you find talent more efficiently

3:30 pm - 4:15 pm
Keynote Session: Matt Charney - Applying the Fundamentals of Inbound Marketing to Talent Sourcing -:
Matt Charney - Recruiting Daily

It’s no secret that the way top talent finds jobs – and the way companies find top talent – has evolved.  Today, the line between “passive” and “active” candidates has blurred, with the average candidate doing most of their job search research online, long before they actually apply for a position or return a recruiter’s cold call. This candidate behaviour is why employers need to rethink how they build their sourcing and talent attraction strategies around these new online behaviours. Employers are increasingly adopting inbound marketing best practices to creating successful sourcing strategies.

In this session Matt will show delegates how building a comprehensive inbound marketing strategy as part of your sourcing efforts can create the competitive edge companies need to recruit and retain the talent they need today – and tomorrow – while saving time, money and resources.

This session will cover:

  • The Inbound Marketing Process: Learn how to drive and develop inbound leads and how to mix automation with personalization to keep your company top of mind with top talent as they move through the funnel from qualification to conversion.
  • Sourcing With Inbound Marketing: Discover the tools, techniques and benchmarks for building a successful inbound marketing program to support direct sourcing strategies.
  • Content Creation and Campaign: Explore best practice content creation from companies who are getting inbound sourcing right. Learn how to get content in front of the right candidates, ensuring that your calls to action convert into qualified applicants and leads through SEO/SEM, custom microsites and landing pages, CRM campaigns, social and content marketing and other emerging inbound best practices.

 

4:15 pm - 5:00 pm
Keynote Session: Derek Zeller - It's not about finding talent, it's about engaging talent:
Derek Zeller - Microsoft

A monkey with a keyboard can source talent on LinkedIn, but what comes next? In this new world of social, recruitment is now more about conversation and engagement and less about searching and broadcasting. So, how can recruiters start to seduce candidates the same way Amazon and Zappos do? In this session Derek will demonstrate how anyone can attract and recruit like a sexy top 100 company by creating win-win engagement between candidates and recruiters and using tactics that align with the candidate’s value proposition. Delegates will learn how to interact with candidates across a diverse range of interactive channels, build rich conversations and foster strong emotional connection with an employer brand to ensure long-term talent acquisition success.

Derek Zeller
Sr. Sourcing Recruiter, Microsoft
Find out more about Derek Zeller

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