The world's best sourcers and social recruiters come together.

Elite Sourcing. Enhanced Social. Engaged Talent. #SST2014.

Our 5th Sourcing and Social event will bring together the world’s best sourcing innovators and social media experts who will share their best in class methodologies and real world case studies.

Delegates will learn:

Elite Sourcing: Acquire world class sourcing skills and strategies that you can implement immediately to win the war for talent. Learn, hands on, from the best of the best.

Enhanced Social: Harness the power of the latest social and mobile technologies to assist you in sourcing and attracting top talent.

Engaged Talent: Transform your organisation’s employees and customers into brand ambassadors. Teach them to tell compelling stories, to connect, share, and assist you in winning the war for talent.

Who Should Attend?

Every recruitment professional, be it internal or agency, needs to be a master of Sourcing.Social.Talent. Join your peers from Australia and New Zealand’s leading brands to learn actionable skills and strategies to put you ahead of your competition.

Keynote Presentations From The Best In The World

Delegates hear and learn from global sourcing and recruitment experts, including Mark Tortorici, Martin Warren and Matt Charney to get best practice insight into what’s now, new and next in sourcing and social recruitment.

Fast Paced Day With A High ROI

You won’t get bored at #SST2014 with punchy short and sweet sessions, interactive talks and hands on learning. You’ll gain skills you can put into action straight away, play with the latest sourcing tools and tech and network with your industry peers.

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Agenda

Day 1: 17th November, 2014

9:00 am - 9:45 am
Keynote Session - Building a Self-Sustaining Sourcing Team:
Mark Tortorici - Transform Talent Acquisition

In this presentation, we will discuss how to successfully build sourcing teams from nothing and how to create more to match company demand. We will give you multiple examples of how this was successfully accomplished at companies like Google & Facebook, and what the results look like a few years later. There will also be step-by-step instructions on how you can implement this yourself. This includes training format, content, deliverables, sourcing strategies, expectations, technical research, and team motivation. We’ll define your ideal sourcer and demonstrate the expert sourcing skills that they will acquire. The end goal: create a self-sustaining sourcing energy model!

Mark Tortorici
Founder, Staffing & Training Manager, Transform Talent Acquisition
Find out more about Mark Tortorici
9:45 am - 10:45 am
World Café Roundtables:
Martin Warren - HCMS & Insidejob

The World Café is a great way for delegates to network and create relationships. It provides an open forum for delegates to have their say, share their ideas and gain a practical understanding of the subject matter via a series of intimate roundtable discussions. How does it work? Each topic will be hosted on a separate table and participants are encouraged to select and move around to a table of their choice. There will be 3 x 20 min rounds. Some tables will have a set topic and some tables will be wild card tables where delegates can raise topics that are of interest to them. Here are some World Café topics we will challenge you with:

  1. Forget LinkedIn all the best candidates are on Facebook?
  2. Why you should message candidates on Facebook
  3. Will sourcing become automated?
  4. Recruitment is now marketing
  5. Your Klout score will be critical for future jobs
  6. What’s the cost of not having a digital presence?
  7. What you are doing wrong with social media?
  8. Stop using the phrases “awesome culture” and “great job”
  9. Talent Communities: Real Deal or BS Buzzword?
  10. How To Create Killer Copy & Compelling Stories For Talent Attraction
  11. Sourcing Mobile Technology
  12. Recruiters will need to be part data scientist and artist to survive
  13. Global sourcing for ex pats?
  14. Geo location sourcing why you need to do this
  15. Recruiters are crap at sourcing what do you think?
  16. Why recruiters need to be blogging
  17. How To Attract Top Talent With Content Marketing
  18. Hot or Not? How to Stay On Top of Industry Trends and Influencers
10:45 am - 11:00 am
Morning Tea:

This break is an opportunity to network with delegates and sponsors.

11:00 am - 12:00 pm
General Session - The Sourcer Games:
Paul Jacobs - Jobgram

The Sourcer Games

Paul Jacobs
Creative Director, Jobgram
Find out more about Paul Jacobs
12:00 pm - 12:30 pm
General Session - Insight into Job hunter's behavioural and attitudinal differences:
Peter Osborne - Trade Me

How job hunters behave and think can be quite different, and these differences are reflected in how they go about job hunting as well as how they managing their career.  Being able to understand these nuances can help recruiters and hiring managers gain better results.

Peter Osborne will share his research based insights into job hunter profiles and key behavioural and attitudinal differences in the working population of New Zealand to help you obtain success.

12:30 pm - 1:30 pm
Networking Lunch:

This break is an opportunity to network with delegates and sponsors.

1:30 pm - 2:00 pm
Breakout Session 1A - Sourcing Mobile Technology:
Mark Tortorici - Transform Talent Acquisition

Everyone knows that mobile device use is eclipsing desktop use. Because of that, companies are pouring money, resources, and advertising into the mobile space. The current version of the mobile space as we know it is pretty new (I’m only counting from 2007 on…) and there is so much more that is going to happen in the future. Software and hardware companies need developers and engineers for every aspect of hand-held devices. The problem is that most people think that all mobile software developers are the same. And even if they think they are different, most people don’t know how to identify differences between:

  • Mobile app developers (Android, iPhone, and Windows)
  • QA automation engineers (developing test frameworks for mobile SW)
  • Mobile web developers
  • Embedded developers (drivers, networking devices, storage)
  • Embedded OS developers (iOS, Windows Mobile, Android, Linux)
  • IC Design Engineers
  • Hardware Design Engineers
Mark Tortorici
Founder, Staffing & Training Manager, Transform Talent Acquisition
Find out more about Mark Tortorici
1:30 pm - 2:00 pm
Breakout Session 1B - Are You Asking The Right Questions?:
Derek Zeller - Microsoft

Is the person in the game? Do they WANT to do this role?

  • Are you asking what you want to know or are you asking the candidate what they may want?
  • Has the person accomplished something comparable?
  • Does the person fit with the team or situation?
Derek Zeller
Sr. Sourcing Recruiter, Microsoft
Find out more about Derek Zeller
1:30 pm - 2:00 pm
Lab Session 1C - Unlocking The Hidden Potential of Facebook Graph Search and LinkedIn:
Martin Warren - HCMS & Insidejob

Facebook Graph search can be a powerful tool, that can unlock a pool of candidates you may miss in your regular searches. They key to undering this tool effectivly, is knowing how to hack it to do your bidding. In this session Martin show you, step-by-step how to unlock the power of graph search to assist you in filling your current requisitions.

2:00 pm - 2:30 pm
Breakout Session 2A - Your Database Is Filled With Gold:
Derek Zeller - Microsoft

In this session, Derek will demonstrate why you should be looking at your database first before going elsewhere. Delegates will learn how to search any old database, as well as keep it fresh to achieve sourcing success.

Derek Zeller
Sr. Sourcing Recruiter, Microsoft
Find out more about Derek Zeller
2:00 pm - 2:30 pm
Breakout Session 2B -Using Your Blog To Tell Your Story:
Matt Charney - Recruiting Daily

This session will cover best practices for content creation, marketing & messaging for HR and recruiting professionals. By focusing on narrative, tone, style and storytelling techniques leveraged by both Hollywood and Madison Avenue, this session will show you how to transform your communication approach for creating engaging, compelling and relevant content for candidates, employees and the C-Suite to build both a business case and your HR brand.

2:00 pm - 2:30 pm
Lab Session 2C - Transforming Job Requirements Into Sourcing Strategies:
Mark Tortorici - Transform Talent Acquisition

The number one difficulty for sourcers and recruiters is how to understand the job requirement well enough to create an actionable sourcing strategy. This encompasses everything from search strings, screening questions, social messaging, emails and everything in-between. With top talent becoming a scarce commodity, the sourcing strategies and tools must be honed to razor perfection.

In this lab session, Mark will dissect job requirements and functions. Figure out multiple ways to capture the correct candidates. Learn that there are many ways that the job title you’re searching for can be phrased. Boolean strings are just a level one ability. But making a search string work within any website is something else.

The same level of thinking goes into the candidate screening process. If you’re asking questions that can be answered with “yes” or “no”, then they are the wrong questions. If your recruitment messaging is all about the “job opportunity”, then you could be turning off those passive candidates that you are desperate to capture.

Also in this presentation, Mark will talk steps that you need to follow when tackling a new job requirement, the types of questions you should formulate, and the messaging that you are sending out. You’ll come away with a completely new approach to the sourcing strategies that you use.

Mark Tortorici
Founder, Staffing & Training Manager, Transform Talent Acquisition
Find out more about Mark Tortorici
2:30 pm - 3:00 pm
Breakout Session 3A - Sourcing the Sourcer:
Jonathan Rice - Rice Consulting NZ

In this session Jonathan will share his best practice methods for sourcing the best sourcers.

2:30 pm - 3:00 pm
Breakout Session 3B - Wild Card Session:

Wild Card Session

2:30 pm - 3:00 pm
Lab Session 3C - Live Sourcing lab bring your Job Reqs:
Mark Tortorici - Transform Talent Acquisition, Martin Warren - HCMS & Insidejob

In this hands on lab, Mark and Martin will show delegates how to dive deep into LinkedIn. They will demonstrate new features, and up to date hacks to help you find talent more efficiently.

2:30 pm - 3:00 pm
General Session - Case Study - How Air New Zealand uses social media to build a targeted sourcing campaign:
Rachel Moloney - Air New Zealand, Mathew Bosher - Air New Zealand, Erin Lawry - Air New Zealand

This case study will be based around channel effectiveness and how Air New Zealand used candidate demographics to build up a targeted sourcing campaign utilising social media.

Rachel Moloney
Talent Acquisition Team Leader, Air New Zealand
Find out more about Rachel Moloney
Mathew Bosher
Talent Acquisition Consultant, Air New Zealand
Find out more about Mathew Bosher
Erin Lawry
Talent Acquisition Consultant, Air New Zealand
Find out more about Erin Lawry
3:00 pm - 3:30 pm
Afternoon Tea & Coffee Break:

This break is an opportunity to network with delegates and sponsors.

3:30 pm - 4:00 pm
Keynote Session - Applying the Fundamentals of Inbound Marketing to Talent Sourcing:
Matt Charney - Recruiting Daily

It’s no secret that the way top talent finds jobs – and the way companies find top talent – has evolved.  Today, the line between “passive” and “active” candidates has blurred, with the average candidate doing most of their job search research online, long before they actually apply for a position or return a recruiter’s cold call. This candidate behaviour is why employers need to rethink how they build their sourcing and talent attraction strategies around these new online behaviours. Employers are increasingly adopting inbound marketing best practices to creating successful sourcing strategies.

In this session Matt will show delegates how building a comprehensive inbound marketing strategy as part of your sourcing efforts can create the competitive edge companies need to recruit and retain the talent they need today – and tomorrow – while saving time, money and resources.

This session will cover:

  • The Inbound Marketing Process: Learn how to drive and develop inbound leads and how to mix automation with personalization to keep your company top of mind with top talent as they move through the funnel from qualification to conversion.
  • Sourcing With Inbound Marketing: Discover the tools, techniques and benchmarks for building a successful inbound marketing program to support direct sourcing strategies.
  • Content Creation and Campaign: Explore best practice content creation from companies who are getting inbound sourcing right. Learn how to get content in front of the right candidates, ensuring that your calls to action convert into qualified applicants and leads through SEO/SEM, custom microsites and landing pages, CRM campaigns, social and content marketing and other emerging inbound best practices.
4:00 pm - 4:30 pm
General Session - It's not about finding talent, it's about engaging talent:
Derek Zeller - Microsoft

A monkey with a keyboard can source talent on LinkedIn, but what comes next? In this new world of social, recruitment is now more about conversation and engagement and less about searching and broadcasting. So, how can recruiters start to seduce candidates the same way Amazon and Zappos do? In this session Derek will demonstrate how anyone can attract and recruit like a sexy top 100 company by creating win-win engagement between candidates and recruiters and using tactics that align with the candidate’s value proposition. Delegates will learn how to interact with candidates across a diverse range of interactive channels, build rich conversations and foster strong emotional connection with an employer brand to ensure long-term talent acquisition success.

Derek Zeller
Sr. Sourcing Recruiter, Microsoft
Find out more about Derek Zeller
5:00 pm - 5:15 pm
Conference Closing Remarks:
Paul Jacobs - Jobgram

Closing and final wrap-up of #SST2014, Auckland by Paul Jacobs.

Paul Jacobs
Creative Director, Jobgram
Find out more about Paul Jacobs
5:30 pm - 6:30 pm
Tech + Pizza + Beer:

Grab a slice of pizza and a cold beer and network with speakers and delegates and geek out over new technology. This event is proudly sponsored by Indeed.

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