Diamond Sponsor

Our annual Australasian Talent Conference (ATC) is coming to New Zealand! The Largest Event For Corporate Talent Managers, HR Directors and Recruiters In The Southern Hemisphere.

Recruitment IS Marketing. Challenge yourself to think differently at #ATC2015 

The best way to continually hire high performing employees is to attract top talent to your organisation.  The most important role for a Talent Acquisition professional, is to ensure they have the diverse quality candidates in their recruitment funnel.  If you can gets attraction right and can measure results, nothing else is important.

How do we differentiate our employer brand, get it out there and build interest with prospective employees?  What channels will provide the best ROI?  Can we leverage our consumer brand?

With the ubiquity of social media, the rise of ‘data analytics’, and the ever increasing availability of sophisticated technologies, recruiters need to learn and adapt skills that were traditionally the domain of the Marketing Department. Marketing’s function is to create a difference between similar products and build interest and desire.  To build interest and excitement about your company as an employer of choice, recruitment must morph into a marketing process.

ATC2015 NZ Banner

Who Should Attend? Corporate recruitment and talent management decision-makers who are rethinking their organisation’s talent function and are looking for ways to:

  • Harness their company’s social capital to attract and engage with the right talent;
  • Develop and implement a compelling, content-lead recruitment marketing strategy;
  • Understand the power of ‘story-telling’ to convey your company’s unique employee value proposition;
  • Maximise the use of technology and analytics;
  • Develop their mobile recruitment strategy; and
  • Deliver better quality of hire.

Innovation Lab: Networking is the heart of the ATC and is free for all ATC2015 participants to attend. This Innovation Lab and Networking Reception will be held from 4:00pm to 6:00pm and will be a great opportunity  to talk to your peers, mingle with our partners, meet our speakers – and make new friends.

Join Bill Boorman and HR and recruitment technology start-ups and early lifecycle HR Tech companies, who will showcase their innovative technology through a series of short, sharp ‘Shake-Up’ sessions.

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Agenda

Day 1: 29th June, 2015

7:45 am - 8:30 am
Conference Registration:

The ATC conference registration desk opens from 7:45am.  For the early birds among you, come join us for coffee, mingle with other early rising delegates, get to know our speakers and meet our partners.

8:30 am - 8:45 am
Conference Open, Welcome Remarks:
Antony Hall - Air New Zealand, Bill Boorman - #tru

Our 2015 Co-MC’s will open the Australasian Talent Conference (ATC), Auckland event.

8:45 am - 9:30 am
Keynote Session - Building a Cult Brand from the Inside Out:
Bill Boorman - #tru

Building a Cult Brand from the Inside Out

Most companies screen for skills and experience, then try – with very mixed results – to recruit for fit. Cult Brands automatically screen for fit, so they can truly recruit for skills and potential.

Taking advantage of the new digital and publishing landscape, Cult Brands are being established from the inside-out, celebrating and empowering existing employees to generate their next generations of star performers. Join bill as he shares what makes a cult brand, and how you can build you own.

9:30 am - 10:30 am
General Session - With BIG data, comes BIG insights - HR’s potential to drive business strategy:
Antony Ugoni - SEEK Limited

With BIG data, comes BIG insights – HR’s potential to drive business strategy

Customer Analytics in Marketing functions is used to optimise engagement, inform decisions and predict behaviour. The Human Resources industry is poised to leverage the potential for predictive analytics modelling to support a deeper approach to HR practices. This presentation discusses tangible Recruitment and HR parallels to analytics applications, and presents some of SEEK’s approaches in this space.

Antony Ugoni
Head of Marketplace Analytics, SEEK Limited
Find out more about Antony Ugoni
10:30 am - 11:00 am
Morning Tea Break:

Networking is the heart of the ATC. We hope you use this break to talk to your peers, mingle with our partners, meet our speakers – and make new friends.

11:00 am - 11:45 am
General Session - Building a Talent Pool from Scratch in 5 Easy Steps:
Fiona Anson - Workible

Building a Talent Pool from Scratch in 5 Easy Steps

Fiona has helped a number of organisations build and maintain ON Demand Talent Communities she will share her 5 step practical approach.

11:45 am - 12:30 pm
World Café Roundtables:
Mahesh Vallabh - HR Plus NZ

The World Café adds a new dynamic to a traditional conference setting and provides an open forum for you to have your say, share your ideas and gain a practical understanding of the subject matter via a series of interactive roundtable discussions. There will be 3 x 20 minutes rounds and a 15 minute wrap-up.

Each topic will be hosted on a separate table allowing participants to select and move around to a table of their choice at their own discretion, or at the end of each of the three rounds.

12:30 pm - 1:30 pm
Networking Lunch - Sponsored by Talent Board:

Networking is the heart of the ATC. We hope you use this break to talk to your peers, mingle with our partners, meet our speakers – and make new friends.

Sponsored by

TalentBoard

1:30 pm - 2:00 pm
Unconference Session - The Power of Storytelling in Recruitment Marketing:
Bill Boorman - #tru

The Power of Storytelling in Recruitment Marketing

1:30 pm - 2:00 pm
Unconference Session - CandE Awards Overview:
Elaine Orler - Talent Board

CandE Awards Overview

Elaine will present on trends and technologies influencing candidate experience and recruiting practices on a global level. Drawing on CandE Awards research, Orler will share real-life examples and actionable tips from companies with winning HR strategies and offer expert insights on the future of the talent acquisition industry.

Elaine will provide an overview of the expanded CandE Awards, which feature programs open to employers in both the APAC and EMEA regions.

Elaine Orler
Chairman & Co-Founder, Talent Board
Find out more about Elaine Orler
1:30 pm - 2:00 pm
Unconference Session - Keeping Your Brand Out Front:
Mahesh Vallabh - HR Plus NZ, Mat Kearney - HR Plus NZ

Keeping Your Brand Out Front

HR and Business function have an impact on the front window of recruitment.  Despite this impact, it is often apparent that some HR functions with multiple teams don’t know how to work together or understand the role they play in the HR operating model to serve the business and enhance the external brand.  This session will explores ways you can gain alignment and enhance you brand to attract and retain desirable candidates.

2:00 pm - 2:30 pm
Unconference Session:

Session details to come.

2:00 pm - 2:30 pm
Unconference Session - Building a marketing-focused talent team:
Mathew Bosher - Air New Zealand

Building a marketing-focused talent team

How Air New Zealand identified the competencies of a modern recruiter in the context of our strategic HR vision; building a marketing-focused capability framework to deliver great business results.

Mathew Bosher
Talent Acquisition Consultant, Air New Zealand
Find out more about Mathew Bosher
2:00 pm - 2:30 pm
Unconference Session - 6 Steps to Enable Recruiters to Become Marketers:
Trevor Vas - ATC Events

6 Steps to Enable Recruiters to Become Marketers

2:30 pm - 3:00 pm
Unconference Session - Is EVP Redundant?:
Richard Long - Beca

Is EVP Redundant?

What is the role of EVP in talent acquisition? Is EVP the reason talent joins a business – or is it more the reason talent stays at a business? Businesses become paralysed trying to articulate EVP which is then intended to form the compelling reason the right talent joins a business. Businesses, talent markets and technology change constantly. To attract the right people in today’s markets, what we really need is a marketing strategy and let the experience do the talking. This discussion will be challenge your thinking and give you new ideas to consider.

Richard Long
NZ Recruitment Manager, Beca
Find out more about Richard Long
2:30 pm - 3:00 pm
Unconference Session - Internal marketing – the lynch pin to your success:
Amie Maxwell - KiwiRail

Internal marketing – the lynch pin to your success

Many times a Talent Acquisition Team becomes focused on the external brand, the perception in the market, our EVP (did I kill a puppy?). Just as important but often forgotten, is to market our role, our value and our successes to the internal audience. From your internal employees to your HR Business Partners and Chief Executive, it is critical that your Talent Acquisition Function is understood, used and loved by all in your organisation. Let’s talk about your frustrations, your biggest barriers and some quick ways to make your largest resistors your BFF’s overnight. Join me in brainstorming ideas to succeed in this vital part of marketing in recruitment.

Amie Maxwell
Talent Acquisition Manager, KiwiRail
Find out more about Amie Maxwell
2:30 pm - 3:00 pm
Unconference Session - Have you considered the most critical talent in developing your Recruitment Strategy? – Your Contingent Workforce!:
Peter Oreb - CXC Global

Have you considered the most critical talent in developing your Recruitment Strategy? – Your Contingent Workforce!

Let’s face it – Contingent Talent Management is a dog’s breakfast but you can’t afford to ignore it any longer. Gone are the days when an organisation’s workforce was static, predictable and dominated by permanent, traditional staff. Contingent talent is notably one of the fastest growing segments of the contemporary workforce – up to 28% of total workforce and this number is poised to grow significantly in the near future… and yes, Kiwis have caught on to this trend too.

In this session, we’ll discuss the various challenges organisations are facing in understanding and managing Contingent Workers as part of your recruitment strategy. These challenges often hold you back from focusing on your core HR & Recruitment functions. We’ll share insights on best practice Contingent Workforce Management Strategies and models that are being adopted in Australia as well as globally. At the end of the session, you’ll be ready to tackle challenges associated with engaging & managing contingent workers – to achieve visibility & control, reduce cost, remove administrative burden, streamline & centralise engagement/management processes, mitigate risk exposure, offer contractor benefits program and successfully include Contingent Workforce within your overall talent pool.

Session outcome – knowledge on Contingent Workforce Management options that will result in more time in your work day to focus on the more fun stuff – Recruitment Marketing!

3:00 pm - 3:45 pm
General Session - Fearless Forecast: Workforce 2015 and Beyond:
Kevin Wheeler - Future of Talent Institute

Fearless Forecast: Workforce 2015 and Beyond

You cannot afford to miss Kevin Wheeler’s session as he focuses on several talent disruptors that will change the recruiting and talent management equation in 2016.

3:45 pm - 4:00 pm
Conference Day Closing Remarks & Wrap Up:
Antony Hall - Air New Zealand, Bill Boorman - #tru

The 2015 Co-MC’s will wrap up the Day’s key take aways.

4:00 pm - 6:00 pm
Innovation Lab & Networking Reception - Sponsored by JXT:
Bill Boorman - #tru

Networking is the heart of the ATC. This networking reception is a great opportunity  to talk to your peers, mingle with our partners, meet our speakers – and make new friends. We hope you leave this event with lasting connections.

You can also join Bill Boorman and HR and recruitment technology start-ups and early lifecycle HR Tech companies, who will showcase their innovative technology through a series of short, sharp ‘Shake-Up’ sessions.

Innovation Lab Sponsored by

SEEK

Networking Reception Sponsored by

JXT

 

Innovation Lab Technology

Fuel50      myrecruitment web      REFFIND

Seera        Weirdly      Workible

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