23rd June, 2015 to 25th June, 2015 @ Hilton Sydney, George Street, Sydney, New South Wales, Australia
Recruitment IS Marketing. Challenge yourself to think differently at #ATC2015
The best way to continually hire high performing employees is to attract top talent to your organisation. The most important role for a Talent Acquisition professional, is to ensure they have the diverse quality candidates in their recruitment funnel. If you can gets attraction right and can measure results, nothing else is important.
How do we differentiate our employer brand, get it out there and build interest with prospective employees? What channels will provide the best ROI? Can we leverage our consumer brand?
With the ubiquity of social media, the rise of ‘data analytics’, and the ever increasing availability of sophisticated technologies, recruiters need to learn and adapt skills that were traditionally the domain of the Marketing Department. Marketing’s function is to create a difference between similar products and build interest and desire. To build interest and excitement about your company as an employer of choice, recruitment must morph into a marketing process.
Our ninth annual ATC will emphasise the three core elements of a successful recruitment marketing function: Content, Analytics, and Process & Technology.
Content: The creation of compelling content, videos, and games or other tools that enlighten, engage, and keep candidates involved.
Analytics: The ability to capture and understand the data you receive from every tweet, retweet, message, click, and like.
Process & Technology: The social networks and websites that enable potential candidates and people in the organisation to share information, talk about the brand, about daily life, and about the good and not so good sides of working there.
Who Should Attend? Corporate recruitment and talent management decision-makers who are rethinking their organisation’s talent function and are looking for ways to:
Download the PDF agenda version here.
Innovation Lab: Networking is the heart of the ATC and is free for all ATC2015 participants to attend. This Innovation Lab and Welcome Reception will be held on Tuesday, 23rd June from 5:00pm to 7:00pm and will be a great opportunity to talk to your peers, mingle with our partners, meet our speakers – and make new friends.
Join Bill Boorman, Amazon, and HR and recruitment technology start-ups and early lifecycle HR Tech companies, who will showcase their innovative technology through a series of short, sharp ‘Shake-Up’ sessions. Click here for more info!
Interested in Sponsoring or Exhibiting? Click here to view current ATC2015 floor plan.
“ ATC2017 – Overall a really good two days, it was great hearing from different representatives from the industry about what they are doing and challenges they are facing. ”
Brooke Fitzgerald, Recruitment Business Partner, Evolution Mining
“ ATC2017 – The event was great. I come cross some really great insights and thought the stalls offered this year were exceptional. ”
Shauna Tunstall, Operation Manager Internal Recruitment, Australia Post
“ Thought provoking and intellectually challenging, ATC2017 provided a tangible insight into the future of work and the disruption that accompanies it. Excellent presenters speaking authoritatively on matters of real and pressing relevance made this a must-attend conference and I will pencil future events in as a priority. ”
Colleen Cuthbert, Principal Manager, HR Advisory Services, Transport NSW
“ ATC2017 – Well organised event with key attendees and potentially new clients. ”
Navina Joseph, Strategic Account Manager, Testgrid
“ An inspiring and thought provoking event that I would strongly advise any proactive recruiter to attend. ”
Katrina Peden, Strategic Talent Sourcing Specialist
“ ATC2017 – Go beyond the ABC of recruiting and attend ATC2018. Learn industry trends and insights all about Talent! ”
Tim Stevens, Talent Acquisition Advisor, Jemena
“ If your not willing to disrupt the market and attract talent into your organisation, then someone else is going to disrupt and take away the talent for you! ”
Fiona Magnus, Talent Acquisition Team Leader
“ ATC2017 – A very professional and dynamic conference with relevant and current topics covered. ”
Sally Porter, HR Advisor - Recruitment & Resourcing, BAE Systems
“ Relevant, engaging, awesome people & awesome vibe! ”
Caroline Peak, Sourcing & Branding Manager
“ Meet with like minded people about the burning recruitment issues. ”
Lesley Mackman, Senior HR Advisor - Recruitment